Memoire adidas
Charron Pablo
Wery Maurice
mercredi 30 juin 2010
Le MSB
Founded in 1942 under the name « Sporting Club Moderne » In first division since 1962 Titles: - French Cup (1964, 2004, 2009) - First Division ( 1978, 1979, 1982, 2006) Team budget in 2010: 5,4 Million Euros société économie mixte
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spectators Sponsors MSB Media
Athlete
suppliers
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stakeholders
Athletes : 12 pros under contract : max : Dee Spencer ( 285 000/year) Wages represents 25% of the total budget
mercredi 30 juin 2010
Stakeholders
Sponsors : External Sponsorship service: MSB Promotion driven by Philipides (Agency) Main Sponsors : Reebok, Poulet de Loué, Leclerc, Région Pays de la Loire, Ville du Mans 248 compagnies sponsoring the MSB
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stakeholders
Medias : 20 games on TV for season 2009-2010 TV's : Sport +, Canal + Press : L'Equipe, Ouest France, Specialized press
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Stakeholders
Spectators : Average numbers of spectators in 2009/2010 : 4850 per game Club of Fans : 500 persons Hospitality : 250 VIPs at each game (cocktail and dinner)
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Stakeholder
Suppliers : Ville du Mans
The Stadium is own by the city The rent of the stadium costs 15 000 per month « Antares » has a capacity of 6000 spectators 130 000 spectators came to home games
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Stakeholder
Suppliers : Msb promotion by philipides RP Entertainement Régie publicitaire
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Asset identification
Financial Ressources : ticketing, sponsors, tv rights, merchandising Renown/Legitimacy : History (47 years in first division), Sport Perfomance (titles), Affluence (4850 per game)
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Stakeholders
Athlete/coach Spectators City Media Suppliers LNB, FFBB
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VRIO: athlete
Valuable? : Yes, only 12 pros under contract for the team Rare? : No, all the teams need athletes to perform