Mondialisation
9827 mots
40 pages
Strategies for International Expansion a different approach for Trans National Firms and SMEIDRAC - Lyon
1
IDRAC - Globalization and Corporate Strategies
Objectives of the session
Understand the differences in the international growth pattern between small and medium size firms and large trans-national ones Review the corporate strategies for growth and the challenges raised by international expansion Understand how small and medium size enterprises can expand on foreign markets Understand how large trans-national enterprises deploy their strategies across the entire world
2
IDRAC - Globalization and Corporate Strategies
Agenda
A. B.
The value chain and corporate strategies: a reminder The internationalization process: the steps to export
I.
The strategic steps
1) 2) 3) 4)
Diagnostic Methodology for the study Marketing Plan Deployment Supporting organisms Specificities Prospection Risks and Solutions
II.
The techniques of International Trade
1) 2) 3) 4)
III. IV.
The impact of Internationalization on corporate offer, operations and organizations Conclusion: business as usual, but Multi-nationalization Mondialisation Globalization
C.
The next steps to Globalization
1. 2. 3.
D.
A continuous process - Different stages for companies according to their size and global market share
IDRAC - Globalization and Corporate Strategies
3
A. The Value Chain and Corporate Strategies
4
IDRAC - Globalization and Corporate Strategies
The value chain
Channel mix
Enterprise
Product mix
The Offer mix Marketing
Production
Communication mix
The Demand Customer mix
Pricing mix
Purchase Human Resource Supply chain Finance
Suppliers
5
Administration
Financing system
Partners
Community
IDRAC - Globalization and Corporate Strategies
Reminder on the marketing mix
Communication mix
Sales Promotion
Advertising Offer Mix Products Enterprise