PEEST Analysis

Political Factors
The political arena has a huge influence upon the regulation of health care, the money available, the priorities for disease management. You must consider issues such as:
1. current legislation home market
2. future legislation
3. SADC/international legislation
4. regulatory bodies and processes
5. government policies
6. government term and change
7. trading policies
8. funding, grants and initiatives
9. home market lobbying/pressure groups
10. international pressure groups
11. wars and conflict

Economic Factors
Marketers need to consider the state of a trading economy in the short and long-terms. This is especially true when planning for international marketing. You need to look at:
1. home economy situation
2. home economy trends
3. overseas economies and trends
4. general taxation issues
5. taxation specific to product/services
6. market and trade cycles
7. specific industry factors
8. market routes and distribution trends
9. customer/end-user drivers
10. interest and exchange rates
11. international trade/monetary issues7

Ecological Factors

In order to reduce pollution and to show an ethical brand image, more and more firm wants look like to a “green supplier”. Nowadays the ecological factor has to be considered. We should take a look at:
1. Energy used for production
2. Energy used for Research
3. Energy used for transportation
4. New materials
5. Waste of energy
6. Waste of material
7. Transportation system
8. Production System

Sociocultural Factors

The social and cultural influences on business vary from country to country. It is very important that such factors are considered. Factors include:
1. lifestyle trends
2. demographics
3. consumer attitudes and opinions
4. media views
5. law changes affecting social factors
6. brand, company, technology image
7. consumer buying patterns
8. fashion and role models
9. major events and influences
10. buying access and trends