Oasis of the sea

Pages: 3 (660 mots) Publié le: 13 janvier 2010
Oasis of the seas

Oasis of the Seas is the biggest cruise ship ever built. This vessel is offering passengers a number of "firsts" at sea: loft suites, an amphitheater with poolsideperformances, zip-lining and a carousel. The official naming ceremony for Oasis of the Seas took place on Monday, Nov. 30 during a one night inaugural celebration fundraiser to benefit the non-profitMake-A-Wish Foundation.
Once more, Royal Caribbean has decided to innovate, this time by redefining the entire shipboard experience. The unprecedented size of Oasis of the Seas has allowed an array ofnew concepts and facilities. On board there will not merely be different public rooms, but rather seven so-called “neighborhoods” to choose from. Continuing to focus on guests’ individual preferences,Royal Caribbean has aimed to create environments that will appeal to the personal style and mood of all on board. Oasis of the Seas will span 16 decks, carry 5,400 guests at double occupancy, andfeature 2,700 staterooms. Oasis of the Seas will be the first ship to tout the cruise line’s new neighborhood concept of seven distinct themed areas, which includes Central Park, Boardwalk, theRoyal Promenade, the Pool and Sports Zone, Vitality at Sea Spa and Fitness Center, Entertainment Place and Youth Zone.
All these innovations have a cost. Indeed, ticket prices are higher for the Oasis ofthe Seas; the average ticket price is $1000 per person for seven nights, which is over double the line’s overall average of $490. Regarding, the luxury loft suite onboard, the booking can reach$7000.
From a marketing business to business perspective, agents can tap into customized tools and HTML kits at www.cruisingpower.com, and get alerts from Royal Caribbean’s VIP CruisePass system 24hours before a promotion goes out. Another nifty marketing tool is eConnect. Agents select a ship and sailing date, receive a quote and the pitch goes in a very personalized approach to the client...
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