Pernod ricard at a glance
6479 mots
26 pages
Portraits—Marcos Lopez MarcosCONTENTS
● PERNOD RICARD AT A GLANCE ...................... p.1
Message from Patrick Ricard, Chairman of the Board ............... p.17 Interview with Pierre Pringuet, Chief Executive Officer.............. p.20
● BRAND Creators........................................................ p.24
Strategy........................................................................................ Global Icons ................................................................................. Strategic Premium Spirits Brands .............................................. Strategic Prestige Spirits & Champagne Brands ....................... Priority Premium Wine Brands ................................................... Key Local Brands ......................................................................... Brand Protection .........................................................................
p.26 p.34 p.40 p.51 p.58 p.62 p.64
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● A world of CREATORS .......................................... p.66
Strategy........................................................................................ Asia and Rest of the World ........................................................... Americas...................................................................................... Europe (excluding France) .......................................................... France ..........................................................................................
p.68 p.74 p.78 p.82 p.86
● COMMITTED Creators .......................................... p.88
Strategy........................................................................................ p.90 History.......................................................................................... p.94 Social Responsibility Commitments ........................................... p.96 Human Resources