Plan marketing

4026 mots 17 pages
22

Marke t ing Mix
Marketing Mix is the set of marketing tools that the firm uses to pursue its marketing objectives. Marketing mix has a classification for these marketing tools. These marketing are classified and called as the Four Ps i.e. Product, Price, Place and Promotion. The most basic marketing tool is product which includes product d e s i g n , q u a l i t y, f e a t u r e s , b r a n d i n g , a n d p a c k a g i n g . A critical marketing tool is price i.e. the amount of money that customers pay for the product. It also includes discounts, allowances, credit terms and payment period. Place is another key marketing mix tool. And it includes various activities the company undertakes to make the product accessible a n d a v a i l a b l e t o t h e c u s t o m e r. S o m e f a c t o r s t h a t d e c i d e t h e p l a c e a r e transport facilities, channels of distribution, coverage area, etc. Promotion is the fourth marketing mix tool which includes all the activities that the company undertakes to communicate and promote its product to target market. Promotion includes sales promotion, advertising, sales force, public relations, direct marketing, etc.

Product
In marketing, a product is an ything that can be offered to a market t h a t m i g h t s a t i s f y a w a n t o r n e e d . I t i s o f t w o t y p e s : Ta n g i b l e ( p h y s i c a l ) a n d I n t a n g i b l e ( n o n - p h ys i c a l ) . S i n c e s e r v i c e s h a v e b e e n at the forefront of all modern marketing strategies, some intangibility has become essential part of marketing offers. It is therefore the complete bundle of benefits or satisfactions that bu yers perceive they will obtain if they purchase the product. It is the sum of all physical, ps ychological, symbolic, and service a t t r i b u t e s , n o t j u s t t h e p h ys i c a l m e r c h a n d i s e . A l l p r o d u c t s o f f e r e d i n a m a r k e t c a n b e p l a c e d b e t w e e n Ta n g i b l e ( P u r

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