Rapport de stage - boisson non alcoliséés

8640 mots 35 pages
-------------------------------------------------
Rapport de Stage

Stage effectué chez Cocktail Me

Vincent Münster
Promotion 2013
Edité le 05/11/2012
Tuteur de Stage : Mr. Benjamin Bauquin

Sommaire

Introduction ………………………………………………………………………………………………………………..………p3
Remerciements ……………………………………………………………………………………………..…………………...p5
Préambule ……………………………………………………………………………………………………………………….....p6
Partie 1 : Cocktail Me ! ........................................................................................................…..p8
I - Présentation de Cocktail Me ……………………………………………………………………………………………p9 1) L’histoire …………………………………………………………………………………………………………………p9 2) Style de Management …………………………………………………………………………………………….p9 3) Le concept ………………………………………………………………………………………………………………p10 4) La collection ……………………………………………………………………………………………………………p10 a. Le Mojito ……………………………………………………………………………………………………p11 b. Le Daiquiri ………………………………………………………………………………………………….p11 c. Le, Cosmopolitain ………………………………………………………………………………………p12 5) Ambition de développement ………………………………………………………………………………….p12
II – Positionnement et Marketing Mix Cocktail Me ………………………………………………………………p13 1) Marketing Mix de Cocktail Me …………………………………………………………………………………p13 a. Prix …………………………………………………………………………………….……………………….p13 b. Distribution ………………………………………………………………………………………………..p13 c. Communication ……………………………………………………………………….…………………p14 d. Produit ……………………………………………………………………………………………….………p15 e. La cible ……………………………………………………………………………………………………….p16
Partie 2 : Les missions …………………………………………………………………………………………………………p17
I – Développement Commercial …………………………………………………………………………………………..p18 1) Fidélisation et prospection ……………………………………………………………………………………..p18 2) Les moyens mis à disposition ………………………………………………………………………………….p19 3) Méthode de prospection ………………………………………………………………………………………..p20 4) Difficultés rencontrées

en relation