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Mobile Value Added Services in India
A Report by IAMAI & eTechnology Group@IMRB December 2006

Mobile VAS in India, December 2006

© Internet & Mobile Association of India (IAMAI), 2006 All rights reserved. No part of this report may be reproduced, either in part or in full, without the prior permission of Internet & Mobile Association of India

IAMAI & eTechnology Group@IMRB

2

Mobile VAS in India, December 2006

Table of Content
Mobile Value Added Services in India............................................................................................1 Introduction......................................................................................................................................4 Executive Summary......................................................................................................................... 5 The Indian Mobile Telephony Market.............................................................................................9 The Role of VAS........................................................................................................................... 12 Environmental factors driving VAS......................................................................................................................... 12 Market efforts driving VAS......................................................................................................................................13 VAS- Definition & Market Size................................................................................................... 15 Current Growth & Future Potential for Different VAS................................................................. 16 Perceived & Practical value of Entertainment VAS.................................................................................................18 Perceived & Practical value of Info

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