Resources & capabilities ford

466 mots 2 pages
INTERNAL STRATEGIC FACTORS ANALYSIS (IFAS)
|Internal Strategic Factors |Weight |Rating |Weighted Score |Comments |
| | | | | |
|STRENGTHS | | | | |
| | | | | |
|- 2nd biggest automaker in the US, 3rd |0.12 |3.5 |0.42 | |
|biggest in Europe and 4th in the world | | | | |
| | | | | |
|- One of the best in credit services | | | | |
| | | | | |
|-Heaviest investors in R&D in the |0.07 |4 |0.28 | |
|automobile industry | | | | |
| | | | | |
|- Global strong presence (200 markets, |0.12 |1.5 |0.6 | |
|100 plants worldwide) | | | | |
|

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