Royal carribean cruise en france
369 mots
2 pages
Mother companyROYAL CARIBBEAN CRUISES LTD
Subsidiaries
Royal caribbean cruises
22 Ships
Celebrity cruises
Azamara club cruises
2 Ships
Azamara quest Azamara journey
Pulmantur
CDF croisières
11 Ships
Classe Solstice (4) Classe Millenium (4) Classe Century (2) Classe Xpedition (1)
5 Ships
Empress Ocean dream Zenith Sovereign Horizon
1 Ship
Bleu de France
Ships
Classe Oasis (2) Classe Freedom (3) Classe Voyager (5) Classe Radiance (4) Classe Vision (6) Classe Sovereign(2)
Distribution in France
General sales agent France
Latitude Sud
Sales & marketing office
Croisières de France
Alaska, Asia, Australia/NZ, Bahamas, Bermuda, Canada, Caribbean, Dubai/Emirate, Europe & the Destinations Mediterranean, Hawai, Pacific Northwest, Panama canal, South America, Transatlantic
French pax evolution
Year 2003 2004 2005 2006 2007 2008 2009 2010 2015 Pax 212000 222000 233000 242000 280000 310000 350000 400000 800000 5% 5% 4% 14% 10% 12% 14,20% Market potential % of evolution
A fast growing market :
. France: +14% / EU: + 7 % . A non-mature market with a potential of 800000 to 1 million pax per year
A Mediterranean cruise market:
. Mediterranean cruise destination France: 70% (EU: 57 %) , Caribbean 14% . Costa ( Italian subsidiary / Carnival) & MSC (Mediterranean shipping Company) represents 2/3 of total cruises passengers
A successful market segmentation : 100 %French speaking cruise specialists
. Croisières de France (RCCL): 30 000 pax /2009, 35000 pax /2010 , objective 2012 = 60 000 pax . TMR (Paquet croisières / charter via Costa): objective 2011 = 8000 pax . TAAJ ( charter via Costa): 10 000 pax /2009
CRUISE COMPANIES (Subsidiary, GSA...)
CRUISE SPECIALIST ACCOUNTS
Traditional network
TRAVEL AGENCIES NETWORKS:
AS Voyages ((Selectour + Afat) Carlson wagonlit voyages E. Leclerc voyages Havas voyages Thomas cook voyages Manor Tourcom Jet tour Galerie lafayette
C & I ACCOUNTS
Web agency network