Societe nationale des chemins de fer francais

2217 mots 9 pages
Please choose two types of analytical models from the list below:

1. Corporate culture 2. Strategic capability analysis 3. Strategic position analysis 4. Organisational structure analysis 5. Strategic portfolio analysis 6. Performance analysis 7. Strategic risk analysis 8. Environmental analysis

Format:

Part 1: Critical evaluation of the models, justification of the choice of the models (500 words)
Part 2: Critical analysis with application of the chosen models (1,000 words)
Part 3: Conclusion (500 words)
Appendices: Not included in the word count

Title:
SNCF launches France's human train. Railway Gazette International, 03735346, Nov2008, Vol. 164, Issue 11
Database:
Business Source Premier
SNCF launches France's human train
Contents
1. Uniformity rejected 2. 'Ludospace' 3. Record time
MOOVITER
AESTHETICS As a showcase for its Rolling Stock Engineering Division, SNCF has enlisted the help of a team of designers to rethink the passenger environment of a regional EMU. Nick Kingsley joined Régine Charvet-Pello, whose agency oversaw the interior redesign, for a guided tour.
The removal from traffic for substantial mechanical repairs of a Class Z21500 regional express EMU last year prompted national operator SNCF to take an almost unprecedented step by handing a collaboration of interior designers, seat suppliers and branding consultants the chance to renew completely the aesthetics of the train.
Financed in part by SNCF and the Bretagne region, the MooviTER project aims to create a passenger environment entirely uninhibited by traditional practice and convention. RCP Design Global, the Tours-based studio, was chosen to manage the interior refurbishment, working alongside CIM, SNCF's roiling stock engineering division. RCP has pioneered the concept of 'sensory design' in its portfolio of work in the transport sector (RG 9.07 p575), which includes the internal and external styling of the Tramway

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