INTERNATIONAL MARKETING

TGV– High Speed Train
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Introduction

The definition of the acronym TGV is not obvious. On one side it is the abbreviation for "High Speed Train", but also a name filed by SNCF and is supposed to apply only to the French TGV. In addition, there are no specific criteria for defining a high speed train but the speed seems to be the element that will make a train at high speed or not. UIC considers as an high-speed train: - Trains travelling at speeds exceeding 250 km / h on dedicated lines - Trains travelling at 200 km/h on standard lines adapted - Trains can run at lower speeds because of special conditions of terrain, topographical or urban environment.

We will therefore base on this definition of the TGV in this folder. Thus, we will speak about the high-speed train built in France called TGV.

The French TGV celebrates its 25th anniversary in 2006. The TGV is, in 2009, the train on the rail world's fastest in commercial service. In Japan, the Maglev has the speed record for maglev trains, and China, the Shanghai Maglev Train is being commercially exploited. Recently, a standard course average was 263.3 km/h average speed from station to station. On April 3d, 2007 on the East European TGV, SNCF beat his own record by reaching the train rolling test 4402 at a speed of 574.8 km/h. The high speed train services more than 150 cities in France and over thirty in the bordering country. The TGV is very successful both nationally, with an increase in the number of passengers each year, a development of lines and trains that on the international level with an opening to Europe and the world by exporting its prototypes. The TGV also has a strong communication policy maintained by the SNCF, which keeps its place on the market. For example, the trademark logo TGV, the metallic look is supposed to evoke the fluidity, speed and power train. In reverse, the logo can