Thierry mugler

879 mots 4 pages
I/ LA MARQUE TM
1/ qui est Thierry Mugler ?
2/ la marque aujourd’hui
3/ les principaux parfums
II/ WOMANITY, D’ABORD UN CONCEPT LANCE EN MARS 2010
1/ le concept : le lien invisible entre les femmes
2/ La cible
III/ WOMANITY : LE PARFUM
1/ le concept ? environnement !
2/ la cible ?
LA COMM WOMANITY
TV, MAGAZINES féminins (elle, marie claire, cosmolitan, BE) AFFICHAGE, internet + social networks (fb, twitter)
1/ Septembre : TV AD + campagne d’affichage
2/ Octobre : Campagne d’affichage à paris
3/ Nov. Déc. : BE WOMANITY TOUR, expliquer le concept et l’impact de la comm
IV/ Pour Noël :
1/ TM lance les sacs pour les parfums womanity
2/ L’ours magicien pour les hopitaux

Tournée be womanity : http://www.thierrymugler.com/fr/fr/#/5-news/897-tournee_be_womanity/898-tournee_be_womanity Womanity
By introducing the Womanity concept, Thierry Mugler wished to join today’s lifestyle trends of networking, diversity and cultural blending of women, as well as the energy and the creative force that they carry within them.
“the most important is what women learn from each other. That’s the Womanity connection. It’s the transmission, the complicity, the secret involvement ”.
The concept of Womanity is intended to evolve and become enriched by ideas and future launches, initiated by the brand and by the creativity of internet users via their contributions on womanity.com and on the womanity Facebook page. For the first instalment of Womanity, Thierry Mugler chose to express his exceptional creativity in one of his confirmed aeras of expertise, namely fragrances. A faceted fragrance whose sides reflect the countless faces of womanhood. The incorporation, for the first time ever, of sweet and salty notes in the composition of a fragrance.
First, sweet brightness. Sensuous and dazzling top notes. A fruity-juicy and delicately milky fig note. Comforting. Then the salty insolence of the caviar note – subtle, troubling, almost animal. With punch and appeal.

en relation

  • Thierry mugler
    262 mots | 2 pages
  • Stratégie marketing thierry mugler
    5171 mots | 21 pages
  • Cas thierry mugler cosmetique
    2442 mots | 10 pages
  • Parfum
    714 mots | 3 pages
  • Fiche de vente sur womanity
    1421 mots | 6 pages
  • Dossier 2nd art appliqué
    514 mots | 3 pages
  • Thierry
    532 mots | 3 pages
  • Womanity
    678 mots | 3 pages
  • Etude marketing clarins
    2093 mots | 9 pages
  • Dossier de nego
    917 mots | 4 pages