Travail de session anglais
Theme: e-commerce
Definition
It is the use of electronic media for carrying out commercial transactions. Most of the time it comes to selling products through the Internet but the term E-commerce also includes the mechanism for Internet shopping.
Customers making purchases on the Internet is called Cyber-customers.
The benefits of e-commerce for now:
It opens a new distribution channel, a complementary circuit for some
Products and Services Company.
- It provides catchment area boundaries or at least very enlarged at a cost
Presence of relatively weak. The potential market for the company can easily multiply by 10, 100 or 1000 while minimizing costs.
- It pushes the boundaries of both competition and force new thinking
Strategic.
- It can cover market niches where the interference is considered too expensive by
Traditional means of marketing.
- It provides greater ease compared to SVC and remote control through traditional media that combine sound, image, colour, text and
Animation.
For customers
- E-commerce is an extraordinary tool for screening;
- Finding the best price;
- No pressure from vendors;
- A flea market worldwide;
- Time saving;
Disadvantages for now:
It is clear that obstacles to the development of e-commerce are still numerous in
France, notably due to penetration still relatively low and a
Psychological resistance.
- Uncertainty and lack of confidence around securing means
Payment, despite the fact that future methods of data encryption ensure an almost perfect privacy in the transaction.
- Resistance intermediaries (wholesalers, distributors) who fear the destruction on jobs with a loss of revenue.
For customers:
- The tracking information from cookies, that is to say, these small files that identify the calling computer uniquely able to trace all the calling patterns and
Consumption.
- Insecurity payments and fear of falling ill on a cybermarchand honest do not deliver.
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