INTERNATIONAL UNIVERSITY OF BERTOUA FACULTY OF ECONOMY & MANAGEMENT BACHELOR II Academic year: 2008/2009.

Project OF MARKETING

Theme: ORGANIZATIONAL MARKETS AND BUYERS BEHAVIOR.

VOUMIA MIREILLE: 37/411037/EM/07
TOUOYEM STELLA BATISTA: 56/411056/EM/07.

PLAN
INTRODUCTION
I / NATURE AND SIZE OF ORGANIZATIONAL MARKETS
1- Industrial markets
2- Reseller markets
3- Government markets
4- Global organizational/institutional (nonprofit making) markets

II / CHARACTERISTICS OF ORGANIZATIONAL BUYING
1-Demand characteristics
2-Size of the order or purchase
3- Number of potential buyers
4- Organizational buying objectives
5- Organizational buying criteria

III/ ORGANIZATIONAL BUYING PROCESS
1-Problem recognition
2-Information search
3-Alternatives evaluations
4-Purchase decisions
5-Post purchase behavior

IV / FACTORS INFLUENCING ORGANIZATIONAL BUYING PROCESS

1-Political and regulatory situation
2-Corporate culture
3-Technology

V / ONLINE BUYING IN ORGANIZATIONAL MARKETS
1-Prommence of online buying in organizational markets
2- E-marketing places
3-Online auctions in organizational markets

CONCLUSION

INTRODUCTION
With the common knowledge of marketing and some economics knowledge of what market are from the word go, organizational may and buyer behavior can be seen as the market of organizations and the behaviors of those who purchase goods and services to change in price and some other parameters in relation to either the quantity demanded or sold in this market, this attempt may look reasonable for and economic student. Marketing is defined as the activity, set of institutions, and processes for creating, communicating, delivering, and exchanging offerings that have value for customers, clients, partners, and society at large.