What makes advertising effective?
2136 mots
9 pages
What Makes Advertising Effective?Marketing 251
Written by Christophe Martin
Words Count: 1,903
Words Count: 1,903
Written to Mr Gordon Bowen
Written to Mr Gordon Bowen
Table of Contents Terms of references 3 Procedure 4 Introduction 5 Findings 5 The advertising Process 5 The AIDA Model 7 Research Process (Market Research) 8 Consumer Targeting 9 Culture issue 9 Stay in People’s mind 10 Play with the emotions 10 The Creativity in Advertising 11 Conclusion 11 Bibliography 12 Appendices 13
Terms of references
This report was written by Christophe Martin. The deadline for submission is Friday 29th of October 2010. The report’s purpose is to analyse “What Makes Advertising Effective” by studying advertising theories and by covering a range of factors of the advertising process.
Procedure
Most of the information was derived from secondary sources as books, journals and Internet. For further information, please consult the bibliography and appendices.
Introduction
Advertising is the “Description or presentation of a product, idea, or organization, in order to induce individuals to buy, support, or approve of it.” (Investor Words, 2010)
In others words, advertising is the way to communicate on a product or a firm, to make people aware of it in order to stay in the population’s mind. It is however sometimes difficult the find the most efficient way to use advertising.
The success of a product is often linked to the effectiveness of its advert. That is why companies invest huge sums of money in advertising (Azwai, T.M. 2008). Indeed, an advert is able to change people’s perception for a brand or a product (Azwai, T.M. 2008).
Findings
The advertising Process
The advertising process is divided by steps, which are used in following the brand’s marketing strategy. Indeed, the marketing strategy leads to the advertising strategy.
Then, a budget will be fixed. The budget is a very important step in the