Zara competition

614 mots 3 pages
1

Draw up a comparative chart of the development patterns used by INDITEX’s competitors worldwide and analyze their respective outcome. Summarize their specific business model. What are their present position and prospects?

2

INTRODUCTION
1. Development patterns

2. Business models
3. Present position and prospects CONCLUSION Recommendations for Inditex and Zara
3

Founded in 1947 in Sweden by Erling Persson; began selling women’s clothing Founded in 1965 in Italy by Luciaono Benetton; started selling woolen sweaters Founded in 1969 in San Fransisco, California, by Donald and Doris Fisher; began selling jeans, records and tapes.
4

Went public in 1975 International expansion in 1976 in Great-Britain One country by another and one distribution center in each country 2001: 96% of sales in the European market

 Went public in 1976  International expansion in 1987 in London then Canada in 1989  Opens online store in 1997 to counter physical expansion problems  2001: 87% of sales in the US market

Went public in 1986 International expansion in 1979 in North America and Europe By 1982 Benetton opens a store per day 2001: 78% of sales in the European market

5

Apparel for women, men and kids between 15 and 30 years old
 Motto: “fashion and quality at the best price”  All the production is outsourced  continous controls  Huge investments in advertising: giant billboards with famous models  H&M sells under sundry concepts or labels: strategic collaborations with well-known designers such as Karl Lagarfeld or Sonia Rykiel

6

 Apparel for younger generations (generation gap)  Products are designed by Gap but 90% of the production are outsourced abroad  Store operations are US centric  The Gap Inc., uses different brands to appeal to different targets: Gap (iconic American style), Banana Republic (Accessible luxury) and Old Navy (latest fashion at great price)

7

 vertically de-integrated = dyeing and wool

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