Group 3 Export H&M Chloé Bornibus Yoann Buisson Florence Cases Nicola Cascella Anthony Caignec
H&M’s first store was opened in Sweden in 1947 H&M offersfashion for women, men, teenagers and children. H&M also sells own-brand cosmetics, accessories and footwear. The stores are refreshed daily with new fashion items.
35 markets all over the world 1,988stores 76,000 employees sales including VAT SEK 118.7billion Profit after tax SEK 16.4 billion
H&M BUSINESS CONCEPT (1/2)
• H&M’s business conceptis to offer fashion and quality at the bestprice. • H&M’s growth targetis to increase the number of stores by 10 –15 % per year. The growth, which is fully self-financed, will proceed with an emphasis on quality and continued high profitability.• H&M Values: Simplicity, continuous improvement, team spirit, costconsciousness and entrepreneurship.
H&M BUSINESS CONCEPT (2/2)
• In-house designers create a wide and varied range ofproducts • H&M does not own any factories: works with independent suppliers via local H&M production offices in Asia and Europe. • Products should be made under good working conditions and with the leastpossible impact on the environment. • H&M’s establishment strategy. H&M does not own any stores, but instead rents premises from both international and local landlords.
• Head office in Stockholm. • Stockholm is also where the main departments for design and buying, finance, accounts, expansion, interior design and display, advertising, communications, IR, HR,logistics, security, IT and CSR and environment are located. • H&M has 16 country offices that are responsible for the various departments in each sales country. H&M also has around 16 production officeswhich take care of contacts with the approximately 700 independent suppliers that H&M works with.
• H&M and water aid • All for children with UNICEF • Sustainable...
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