Brand

Le brand content, c'est l'ensemble des contenus éditoriaux à l'initiative d'une marque, tous supports confondus, à des fins de publicité et de valorisation de l'image de marque. Mais il n'est plus possible de parler de brand content global, dans un milieu où la création de contenu s'est affinée avec le temps, selon les spécificités des annonceurs, les cibles, les objectifs... Il répond maintenant à des logiques particulières, en fonction des caractéristiques de marques et de leurs contraintes.

Brand Management NEW PRODUCT : body form chocolate bar Christophe BUIS Victoire FRANCESCHI Anne Laure FAICT Coralie Ange DUC Concept The concept is to sell a new product which is a body form in chocolate. This is presented as every chocolate bars, but the packaging has two colours in each packets, blue for guy and pink for girl, however the taste is similar for both bars. Milk chocolate is the base of the recipe because children are the main target. The global idea is to give

Brand Strategy 26/01/2009 Evaluation avant / expectatives STRATEGY : Let’s Talk about Strategy Qu’est ce qu’une marque ? Qu’est ce qu’une stratégie ? Quels sont les modèles de business today ? Stratégie fait par un plan stratégique. Not commercial brands / not promote brands but the products The biggest brand in the world: Brands pas uniquement commercial brands, Mickey c’est une brands New labour : new strategy de marque. Claim : qu’est ce que nous on fait ( yes we can) Vendre un logo, c’est

DVD, podcast, services interactifs,… l’essor fulgurant du « brand content » (contenu de marque) définit les nouvelles règles de la communication de marque. Les marques se développent aujourd’hui comme des médias à part entière. Ayant conquis la fonction éditoriale, elles sont de plus en plus nombreuses à proposer de véritables contenus informatifs, pratiques, divertissants, dont le lien avec leurs produits est plus ou moins fort. BRAND CONTENT Contenu Editorial & Marques Etude en souscription

male, don’t purchase candies or snacks often. Therefore, this group was eliminated from the target. But middle-aged consumers often become loyal returning customers who make repeated purchases once they become fond of the product. Therefore this brand adopted a sophisticated image to appeal at the adult group, using the color gray. The price is 150 yen. [pic] . Target market: Our main target group is students and workers aged 12～35 (in Japan 18～35) as our product helps you to keep awake

chain of fast food was born, as its name indicates, in the Kentucky, in the United States. Today the property of Yum! Brand, the company has built its success through its recipes fried chicken. After initially developed in various states of America, the group is now worldwide known. It has a current total of 14,000 restaurants, in over 80 countries all over the world and the brand continues to grow, especially in China. When the fast food chain opened its first restaurant in China in 1987, success

disque dur externe gagner de l’argent interactivité, construire son réseau (e-réputation) montrer nos compétences s’informer sur l’actualité partager ses points de vues donner des idées notoriété et positionnement révisé l’ensemble de la matière brand identity Question a se posé lors de la création d’un blog: observé notre secteur d’activité (feedly, netvibes) plateforme de blogs (tumblr, wordpress, overblog, type pad, bloger, haut et fort) 4éléments qui nous permettent de se positionner: sexy

more than 58 million customers daily. Its headquarters is located in Oak Brook, a suburb of Chicago (Illinois, United States). McDonald's firm is a multinational company wich owns over 31 000 franchises fast food restaurants under the McDonald's brand, in 121 countries, including 1134 in France and more than 12 000 in the United States. The company owns or has stakes in other restaurant chains, such as Aroma Café, Boston Market, Chipotle Mexican Grill, Donatos Pizza (since December 2003) and Prêt

Brand Management SS 2004 Dr. Pfisterer 1. Überblick und Einführung zum Brandmanagement Produkte Dienstleistungen Coca-Cola Microsoft Nike, Puma Allianz Ford, VW SAP Kraft H&M Marken, die spontan einfallen sind starken, bekannten Marken. Nurtasweet und Langnese sind Ingredienz. Personen Organisationen Robbi Willams Bayern München Partaien - Emotionale Bindung => Farben, Kleidung ...

Binary construction: Description of the product (30”) Demonstration of the product (30”) Dove sticks to its strategy Dove makes a point of being different: Dove is not a soap, Dove does not dry your skin out like ordinary soaps. The brand codes are stronger: The Dove cream bar is the major element. The Dove communication is a sender stand campaign. New register : Testimonial Dove takes a new posture : from a sender stand to a receiver stand campaign: Dove is not a soap