Brand

of Danone such as information, protection and ecological issues. Indeed, the aim of the designers is to attract consumers of dairy products by the appeal of the products. First, the design of the logo has to meet numerous criteria so as that the brand can be recognised by each one at the very first sight. This logo has to inspire trust and satisfaction to the consumers : that’s why a smile has been added to the logo in order to show that danone fresh dairy product are not at all a threat to health

centralized marketing concept by assuming all markets are the same was wrong, thought it is only a slight one, adaption is needed if you want to succeed in globalization. They did not think about the consequences. Of course every global brand is made with the same formula, brand identity, but each market in the world is approached differently. What they had to do is learn from their overseas divisions. A global marketing strategy involves that Parker has to think in an integrated way about all the aspects

the Benetton Group is present in 120 countries around the world. Its core business is fashion clothing, a group with a strong Italian character, divided under a set of brands: the casual United Colors of Benetton, the glamour-oriented Sisley, the leisurewear brand Playlife. Benetton’s main objective is to be an Italian quality brand, with a wide product range, complete, modern, and offering fashion without excess. As such, the Group produces over 150 million garments every year. Its network of around

attractif pour les 15-25 ans ? Brand Audit - Produit FORCES • Un produit basé sur une réalité produit : le thé • Un produit en ligne avec les nouvelles attentes des consommateurs (santé, naturel) • Force de l’image sur les critères du goût, produit sain et naturel, peu sucré • Un produit plébiscité quand il est goûté FAIBLESSES • Gamme très étroite vs les concurrents (1,4 référence) • Faiblesse de l’image sur la modernité et la variété • Pas d’innovation Brand Audit - Prix FORCES • Un prix

Table des matières 1-Objectifs 2 EasyJet promotion or communications strategy 2 2-Market & Audience 2 1-Easy jet &Market 2 2-Easy jet & Communication contexts 2 3-The message & support : Analysis 2 1. Easy jet Logo & Brand 2 2. Strategy: 2 3. Tools 2 3.1 Analysis of some adverts & messages 2 4-The constraints 2 1-Objectifs The company was originally set up in 1994. As a low-cost airline, looking to undercut traditional carriers such as British Airways

de nouveaux accents. LesHUGO BOSS' high-quality brands and brand image are the Company's most important commodity. marques de haute qualité HUGO BOSS et image de marque sont des produits de base les plus importants de la Société. The Group pursues a clearly-focused brand philosophy to increase the strength of its brands. Le Groupe poursuit une philosophie axée marque-clairement d'augmenter la puissance de ses marques. Today, the BOSS core brand has been transferred to four independent product lines

gift, a third of sales is carried out during the last quarters. Penalized by the consumption’s trends (white alcohols with strong degree of alcohol privileged) and the installation of one more restrictive legislation as regards alcohol abuse, the brands are confronted since a few years with a disaffection of the consumers. Contrary, white alcohols are especially consumed with aperitif and in all seasons. Their consumption has made important great strides for about ten year. whisky, whose sales

Presentation: Hilton Garden Inn is a chain of hotels trademarked by the Hilton Hotels Corporation. Hilton Garden Inns are considered to be moderate-scale mid-priced hotels that are designed for both business and leisure travellers. Similar to other Hilton brands, most Hilton Garden Inn properties are independently owned and operated franchised under a licensing agreement with the Hilton Hotels Corporation. Strengths: The Target audience of the advertisement is business workers so the pick of the support

currently the number one women wear and lingerie brand in the UK. Marks&Spencer was founded in 1884 by Michael Marks and Tom Spencer. They opened a small stall at Leeds, Kirkgate Market, with the idea to sell everything at one penny. Marks&Spencer became a private limited company in 1903 and in 1926 it ventured as a public company. Today, Marks&Spencer has expanded their regime to over 600 stores in all over UK and has good brand presence in the international markets. It has over

for Life » iesel S.p.A is famous through the brand “Diesel”. It is an Italian brand for women, men and child clothes. Created by Renzo Rosso and Adriano Goldschmied in 1978, the company takes place like stores in 1996 in New York City. The majority of the production is externalized in 80 countries. The headquarters of the company is based in Molvena (North East of Italy). Diesel represents more than 5 000 shops in the world with 300 on the own brand. The main activity of the company is the creation