Coffee Shop Business Plan

………………………………………………………………………. 24 V. RECOMMANDATIONS …………………………………………………………………………. 25 VI. REFLEXION SUR LA SITUATION DE L’ENTREPRISE ………………………… 26 INTRODUCTION Starbucks Coffee Company a été créée en 1971 à Seattle, aux Etats Unis, par trois associés, Jerry Baldwin, Gordon Bowker et Zev Siegel. Le premier coffee shop Starbucks propose la vente au détail de café moulu selon la demande de ses clients. Pendant la première année, la société choisit de se fournir en grains non torréfiés auprès

à mon parcours professionnel à venir. I. Présentation de l’entrepriseA. Columbus Café & Co Columbus Café & Co est une chaine de restauration rapide de type coffee-shop. L’entreprise a été fondée en 1994 et fut la première chaine de coffee-shop française. L’âme des Columbus Café & Co repose sur le modèle des coffee-shop anglo-saxons en y incorporant des éléments et références français et européens. Columbus Café & Co propose des boissons chaudes et froides à base de café, chocolat

CONTENTS 1 - Executive Summary 2 - Company 3 - Market Overview 4 - General Business Strategy 5 - Products Services Offering 6 - Marketing Strategy 7 - Sales Forecast 8 - Operations Strategy 9 - Management Summary 10 - Financial Plan Budget analysis 11 - Risk analysis 12 - Time scale / planning 13 - Conclusion and recommendations 14 - Exhibits: Additional supporting information 1 - Executive Summary We are two young French entrepreneurs decided to implement

March 12, 2011 Ramin Talaie/Bloomberg News A Changed Starbucks. A Changed C.E.O. Starbucks is expanding in new directions, with ventures like instant coffee. Some Starbucks locations, including one in downtown Seattle, have been updated. New stores are being decorated with local woods and art, to make them feel more like a neighborhood shop. RAISE your hand if you remember when Starbucks seemed cool. Anyone? Think back. To before the planet groaned with 17,000 Starbucks shops. Before the pumpkin

most delicious coffee and donuts quickly and courteously in modern, well-merchandised stores.” This philosophy still holds true today and is the foundation that has enabled Dunkin’ Donuts to grow into America’s favorite everyday, all-day stop for coffee and baked goods. Dunkin’ Donuts is a leading retailer of hot and iced regular coffee-by-the-cup in America, and the largest coffee and baked goods chain in the world. The original Dunkin’ Donuts experience was a single cup of coffee with a donut –

81 avenue de la République 75543 PARIS Cedex 11 Tél: 01 49 23 57 24 Fax : 01 49 23 57 41 E-mail : ccmp@ccip.fr Internet : www.ccmp.fr STARBUCKS - 'coffee shop' devenu industriel du café : un succès durable ? G1646 Note pédagogique Présentation Diffusion exclusive aux formateurs Par Stéphanie LAVIGNE - Sébastien MITRAILLE Groupe ESC Toulouse Intégration CCMP 2009 Licence d'utilisation accordée à : ___ESG______ Pour ce produit, l'établissement acquéreur est autorisé

des potentialités intéressantes: il est constitué de près de 31.671 millions de | |consommateurs, avec une dépense annuelle moyenne par personne ayant évolué de 43,6% entre 1998 et 2007, selon les | |données du Haut Commissariat au Plan. | |Aussi, il faut noter que l’amélioration des niveaux de vie et l’évolution des habitudes de consommation sont | |favorables à tous les secteurs d’activités

prepared for breakfast? I told you to give me fish. Where is it?” “No fish today, master. It was a downpour day before yesterday.” “Oh! Can’t I get even that?” He beat his fist on the table. “Master, I can’t get sea fish tomorrow from my relative’s shop.” “Tomorrow then.” “Why didn’t you both have children, Master?” “We planned.” “I wish you didn’t.” “No, Selvi, you won’t understand. This had to end. We were poles apart. I don’t blame her. I was just too old-fashioned. She of course was busy

impresses Saigonese. Also the following location like near business district, commercial towns, tourist destination, school, and industrial zone. The author wanted that his restaurant to be visible everywhere in every different kind of layer of population like business men, teenagers, workers, tourist. Every one can be a potential buyers so more people you have more you have chance to sell food.. About business it’s usual to see a business lunch with guest. You can find for example a restaurant Pho24

A Revolution in Creative Business Strategy John Wiley & Sons, Inc., Hoboken, New Jersey 2003 Business strategy Bob Schmetterer 0-471-22917-2 Quotes „Most often, business thinking is based only in numbers, research, analysis, and logic. These are comfortable staples of predictability for business-trained minds and corporate decision makers. And for risk avoidance in general. Creativity is for the artists and dreamers, poets and ad people. It is fine to support business decisions with creative advertising