Competitive Analysis

satisfaction des besoins du client, d’une part, et le coût du produit ou service, d’autre part. La valeur se situe donc principalement à l’intersection de la relation client-produit. L’analyse de la valeur permet d’identifier quelle est la marge compétitive (competitive edge) où l’entreprise réalise des activités cruciales en terme de valeur et d’y concentrer les ressources nécessaires pour que cette chaîne d’activités soit réalisée plus efficacement que chez les concurrents, par exemple à meilleur prix

information base, a number of innovations are made each year in order to lift a tip of the veil on another aspect of the multifaceted European Consulting Market. In this 2007-2008 report, FEACO introduces three innovations: „ A detailed comparative analysis of the main countries by sectors and service lines, information on the average daily fee rates applied in countries that were able to provide this information, a description of the breakdown of turnover over the large and the smaller local market

States Council of Mutual Economic Assistance Commercial Policy Analysis System constant returns to scale Countervailing Duty European Community European Economic Community European Free Trade Area European Union forecasting analysis and modeling environment Foreign Direct Investment Free Trade Agreement General Agreement on Trade in Services General Agreement on Tariff and Trade Gross Domestic Product Gross National Product Global Trade Analysis Project Harmonized system Information and Communication Technology

Cox, Harvard University Press, 507-23 Czepiel J.A. (1990) “ Service encounters and service relationships :Implications for research ” Journal of Business Research, 20, 13-21 14 Dawkins J. and Reichheld F.F. (1990) « Customer Retention as a Competitive Weapon » Directors and Boards 14, 4 Summer 42-47 Day G.S. (1969) “ A two-Dimensional Concept of Brand Loyalty ” Journal of Advertising Research, 9, Sept. 2936 De Souza G. (1992) “ Designing a Customer Retention Plan ” Journal of Business Strategy

Grenoble, La Defense in 2010). And the retailer is also keeping its strategy, using differenciation to attract customers and please teir needs.  Models and theories used As for the analysis of the company, I decided to use some marketing tools such as the Boston Consulting Group Matrix, the PESTEL and the SWOT analysis. The uses of these theories allows us to understand more the situation and the positionning of Monoprix and of the retail industry in France. As we understood that Monoprix adopted

Profitable Environmental Management, tool for sustainable development in Morocco leather sector based on value chain analysis: Tannery case M. Aziz Alaoui1,2, M. Azzi1, M. Ezzine3, R. Chaouki3 Laboratoire d’électrochimie et chimie de l’environnement, Université Hassan II Aïn Chock, Faculté des sciences, BP 5366, Maârif, Casablanca, Maroc, m.azzi@fsac.ac.ma. 2 Projet Modernisation Compétitive des entreprises, GTZ, BP 8104, Casablanca, Oasis 20103, Maroc, meryem.aaziz@gmail.com. 3 Equipe des Matériaux thermostructuraux

champ des interactions entre les firmes (Mathé, 2004), l’approche dynamique de la concurrence adopte une optique qui privilégie l’enchaînement des actions et des réactions compétitives comme unité d’analyse. Il s’agit donc d’analyser davantage les manœuvres concurrentielles que de caractériser les déterminants de l'intensité compétitive (Smith et al, 1992). Nous définissons ici les actions et les réactions stratégiques ainsi que le délai de réponse. Ensuite, nous présentons le modèle proposé par F. Bensebaa

THE CLUB MED'S STRATEGY 1. Introduction on the Club Med and General Information >     History >     SWOT Analysis > The diversification’s strategy of Club Med 2. The new market position >      How did Club Med reposition on the market? >      Why did Club Med make a reposition market? >      Impact of this strategy 3. Recommendations for the future >      Alternatives and Recommendations

Officials Summary External Environmental Analysis Worksheet References 3 Tourism Product Analysis Importance of Product Analysis Adapting the Product Core, Supporting, and Augmented Products Involving the Community Stakeholder Analysis Forming the Tourism Committee Conducting a Product Analysis The City as a Tourist Product First Impression Analysis Core Product Analysis Supporting Product Analysis Augmented Product Analysis Analyzing Competing Cities Competitor Analysis Summary Product Worksheet References

III. Current Situation – Macro environment 6 IV. Current Situation - Market Analysis 8 1. Market definition 8 a) Video games market 8 b) FPS market 9 2. Market segmentation, target, location 9 3. Industry structure and strategic groupings 11 4. Porter 5 forces analysis 12 5. Competitors 13 Ubisoft 13 Farcry 14 Activision 14 Call of duty 14 Valve 15 Counter strike 15 V. Current Situation - Consumer Analysis 16 1. Nature of the buying decision 16 2. Demographics 18 3. Psychographics