Competitive Analysis

leader Financial Analysis Table des matières I. Table des matières 2 II. Introduction 3 III. LVMH’s market: luxury products 4 A. Repartition of this market 4 1. Geographic 4 2. Segmentation 5 IV. LVMH among its market 6 A. Segments exploited by LVMH 6 1. Fashion and leather goods 6 2. Selective retailing 7 3. Wine and spirits 8 4. Perfumes and cosmetics 9 5. Watches and Jewellery 10 B. 2010, a sight of new growth 11 V. Financial analysis 12 A. Variation

Review, 41(2), 63-74. Szulanski, G. (1996). Exploring internal stickness: Impediments to the transfer of best practice within the firm. Strategic Management Journal, 17, 27. Szulanski, G. (2000). The process of knowledge transfer: A diachronic analysis of stickiness. Organizational Behavior and Human Decision Processes, 82(1), 9. Teece, D.J., Pisano, G.et Shuen, A. (1997). Dynamic capabilities and strategic management. Strategic Management Journal, 18(7), 509-533. Todorova, G. et Durisin, B

Marketing Practice Customer Marketing Organization The Key to Turbocharging Customer Marketing Performance Stronger customer relationships have grown increasingly vital to the strategy of companies vying for competitive advantage in today’s complex multi-channel marketplace. Many proactive players, acknowledging the need for a greater focus on strengthening customer relationships, have invested millions of dollars in the databases and technology required to support a customer-centric approach

utilise cost drivers to attach activity costs to outputs. activity based management (ABM) System of management which uses activity based cost information for a variety of purposes including cost reduction, cost modelling and customer profitability analysis. allocation The charging to a cost centre of those overheads which result solely from the existence of that cost centre. amortisation In the same way that depreciation applies to the charging of the cost of tangible fixed assets over their useful

2009 A Strategic Analysis Sunayna Ali Gabriel A. Huppé Yat Hong Sin For: Professor Robert Forbes BUSI 4709B Strategic Management in International Business Table of Contents Executive Summary....................................................................................................................................... 5 Firm Overview – British American Tobacco (BAT) .................................................................................... 5 External Environment Overview

government debts. Investors could undergo losses in bailouts after 2013. Consequently, investors started selling government bonds of PIIGS countries, which compelled the yields to increase. Ireland has the lowest corporate tax rate, which made it very competitive compared to other countries from the Union. Many banks installed in Ireland and expanded their activities, which improved the banking sector in Ireland a lot. The consequence of this step would be shown in the housing bubble that caused big losses

evidence », Information and Management, 30, 51-64 Balakrishnan, S. et B. Wernerfelt (1986), «Technical change, competition and vertical integration», Strategic Management Journal, vol. 7, 347-359 Barney, J. B. (1991), «Firm resources and sustained competitive advantage», Journal of Management, vol. 17, 99-120 Barreyre, P. Y. (1988), «The concept of impartition policies : a different approach to vertical integration strategies», Strategic Management Journal, vol. 9, 507-520 Behara, R., D. Gundersen et

External Analysis • demographics • social trends • technology Internal Analysis • human resources (knowledge) • manufacturing abilities • technology Stratégie ???? B. Barney, al (2006) : Strategy is how to gain competitive advantage A Strategy Is Only As Good As Its Implementation Processus de formulation de la stratégie External Analysis Mission Strategic Choice Objectives Strategy Implementation Competitive Advantage • Low Cost Internal Analysis •

to debate. Hence, other theories predict that wages can increase with job seniority and/or experience without any investment, while recent empirical research shows how firms can employ specific compensation policies as an alternative to the competitive model. Nevertheless, the literature has accumulated numerous studies that analyze the link between work-related training and wages or productivity. These studies provide direct evidence that job training enhances wage growth and that the asymmetric

○ ○ ○ ○ ○ ○ ○ ○ ○ ○ ○ ○ ○ ○ ○ ○ ○ ○ ○ ○ NOTE DE SYNTHÈSE ○ ○ ○ ○ ○ ○ ○ ○ ○ ○ ○ ○ ○ ○ ○ ○ ○ ○ ○ ○ ○ ○ ○ ○ ○ ○ ○ ○ ○ ○ ○ ○ ○ ○ ○ NOTE DE SYNTHÈSE TEXTILE ET HABILLEMNT SOMMAIRE 2 SWOT ANALYSIS 2 CHIFFRES CLES 3 CARACTERISTIQUES DU SECTEUR “TEXTILE-HABILLEMENT” 5 ATOUTS DU SECTEUR 5 HANDICAPS DU SECTEUR 5 QUELLE STRATEGIE “TEXTILIENNE” POUR LE MAROC? 5 ACCORD CADRE 2002-2010 POUR LE SECTEUR “TEXTILE-HABILLEMENT” 6 OBJECTIFS