Cosmetics

“More than clothing, lifestyle ... Agnes b, clothing bias by a woman with a big heart” Context: Agnès b. is a brand of clothing and cosmetics launched by fashion designer Agnes Troublé. The "b. "brand comes from Christian Bourgeois, the former husband of Agnes Troublé. Agnes Troublé has a fortune estimated at 65 million euros in 2009 (361st fortunes of France). It relies on a simple concept: everyone must grow into his clothes. The cuts are simple and elegant pieces such as "snap" of 1979 or

Products Flood Men's Skin Care Arena II-6 Men's Anti-Aging Cream Gaining Ground II-7 Body Care Products for Men Witness Increased Demand II-8 Make-up Segment Offers New Opportunities II-8 Emergence of Male Grooming Products Segment in Fragrance and Cosmetics Industry II-8 Brands Adopt Newer Strategies II-9 Shaving Products Market - A Highly Competitive Market at Global Scale II-9 Table 1: Weekly Shaving Frequencies in Select Countries - Germany, USA, Poland, Russia, China, and India (includes corresponding

portefeuille des ménages | S | Marché masculin : une vraie opportunitéLes nouvelles technologies sont utilisées afin de communiquer avec la population | Démocratisation de la fabrication artisanale | T | Concentration de toutes les ressources dans la Cosmetic ValleyAssociation des nouvelles sciences au cosmétique | Forte réglementation à respecter | E | Fort intérêt de la population au produit naturel et bio | Respect des normes en matière d’environnement | L | | Réglementation rendant plus difficile

volume 27, 1991, p. 821-825 13) (brevet) Mondet J., Lion B., Papin D., et al, New polyester polyurethanes, their preparation process, pseudo-latex prepared from these polyester polyurethanes and their use in cosmetic compositions, EP0637600, 04/1997 14) Malnou A., Aqueous cosmetic composition forming by drying a water removable film, EP0873748, 11/2002 15) Gaspar, Jose-Luis, Synthèse de latex copolymères styrène/acrylique adaptés au développement d'un vernis à ongle aqueux, S.I., 2000

founded in 1987. This French holding company consists of over 60 globally celebrated brands in five key sectors in which their products and services are categorically grouped namely Wines & Spirits, Fashion & Leather Goods, Perfumes & Cosmetics, Watches & Jewelry, and Selective Retailing. In their recently publicised revenue report for the third quarter (Q3) this year, LVMH continuously develop and sustain its global market position particularly in Europe, US and Asia in terms of financial

Asmaa EL MRINI Anis KERMICHE Nabil SALIM Rafael VARELA DELLA GIUSTINA Plan I. Analyse du Marché II. Problématique et Proposition du produit III. Plan Marketing 2 Analyse du marché http://www.statista.com/statistics/243959/breakdown-of-the-cosmetic-market-worldwide-by-geographic-zone/ 2 Analyse du marché Pays émergents • Urbanisation croissante • Changement du consommateur • Croissance de la classe moyenne • Valorisation de la cosmétique organique et durable • Age moyen d’environ 30 ans

Contents 02 Chairman’s Message 06 Financial Highlights 08 Interview with Antonio Belloni: New expectations for luxury 10 Corporate Governance 12 The LVMH Share 14 Review of operations 16 Wines & Spirits 24 Fashion & Leather Goods 32 Perfumes & Cosmetics 40 Watches & Jewelry 46 Selective Retailing 16 24 52 Sustainable development 54 Our Code of Conduct 55 Human resources Contributing to the future of tradition 63 Corporate sponsorship to support culture, youth and humanitarian action 64

(rechercher une taille critique, accéder à de nouveaux marchés, neutraliser un concurrent, trouver un financement). La Cosmetic Valley (Eure et Loir) et la Plastic Valley (Ain/Jura) sont deux exemples qui illustrent ce type de stratégie. Ces entreprises constituent un réseau qui leur permet de mettre en commun leurs compétences. A travers leur association, les PME de la Cosmetic Valley sont représentées dans des grands salons professionnels internationaux. 4 Cette forme de coopération permet

maquillage professionnels (Make-Up Art Cosmetics), les marques de maquillage cosmopolites (Nars, Bobbi Brown, Revlon…) ainsi que les marques distribuées en grande et moyenne surface (L’Oréal, Gemey Maybelline…) Comment la marque s’organise-t-elle alors dans ce contexte concurrentiel ? IDENTITÉ : M.U.F.E se positionne d’abord comme une marque professionnelle, « crée par les pros pour les pros ». En ce sens son concurrent direct reste la marque Make-Up Cosmetics crée en 1982 et rachetée par le groupe

customer relationship management in the sector of beauty distribution can make the difference .We will study the case of the brand Sephora. About SEPHORA History Nowadays, Sephora is one of the biggest retail chains of cosmetics. Sephora revolutionized the world market of cosmetics with its unique concept of retailing which bases on an outstanding assortment of brands and products, an original concept of shops and the skills of its sale’s councillors. Sephora proposes to its customers numerous categories