Cowboys de Dallas

years. One of the secrets to successful branding is to ensure that the slogan and logo are remembered, by using it frequently over a long enough period of time. In addition, what the slogan says about the city must actually be true. Whether the new Dallas slogan of “Live Large, Think Big” or San Francisco’s “Only in San Francisco” is successful remains to be seen. However, it may be Columbia, South Carolina’s new slogan of “Where Friendliness Flows” that will last the longest. Why? Because the city