Femilet

Export Strategy FEMILET {draw:frame} DUGCI 2008/2009 Mr Gilles de Lanauze Summary Go/no go international Competences of the firm/ How should they be utilized internationally? Internal analysis External analysis International market selection Selection of target market Competition analysis Positioning in chosen market Marketing decisions in target market Marketing objectives Entry mode strategy

strategy The Chantelle Group is an international design studio based in Paris and is a family-owned company that has been designing lingerie since 1876. Through 6 brands and networks which are: Chantelle, Chantelle X, Passionata, Femilet, Livera and Darjeeling, built on principles of collaboration and innovation. Chantelle is a pioneer brand in terms of lingerie today, thanks to its many years of expertise. Despite its age, Chantelle has managed to renew itself through a resolutely