Fish and chips

Unit 5 THE LAND OF TWO HALVES p. 99 Unit 6 WHICH IS WITCH? p. 116 Unit 7 A COMMON GROUND p. 134 Unit 8 BORDERLANDS p. 159 Unit 9 A MATTER OF LIFE AND DEATH p. 196 Unit 10 THE POWER OF MONEY p. 233 Unit 11 HIGHER, FASTER, STRONGER p. 250 Unit 12 THE CORRIDORS OF POWER p. 278 Unit 13 DIXIELAND p. 293 Unit 14 BUILDERS AND TITANS p. 311 Unit 15 WESTERN TRAILS p. 336 Fiches d’évaluation (fiches photocopiables) p. 356 Méthodologie (corrigés du manuel) p. 413 Préparation

AGMA AGMA 2000 Gear Classification and Inspection Handbook ANSI ANSI B 20 1 ANSI C 78.1402 Safety Standard for conveyors and related equipment Projection Lamps, Four-Pin, Prefocus, Base-Down Type, Dimensions for / Note: revision of ANSI C78.1402-1975 (R2003)*Approved 2004-07-08. Projection Lamps, Single-Contact, Medium Prefocus, Base-Down Type, Dimensions of / Note: revision of ANSI C78.1406-1983 (R2003)*Approved 2004-06-22. Projection Lamps, Condenser-Reflector, Four-Pin, Prefocus-Base Types

ball is a thing like me…” from Gramophone, Film, Typewriter by Friedrich A. Kittler, translated by Geoffrey Winthrop-Young and Michael Wutz. Copyright © 1996 by the Board of Trustees of the Leland Stanford Jr. University for translation; © 1986 by Brinkmann and Bose. All rights reserved. Used with the permission of Stanford University Press, www.sup.org. “The House Was Quiet and the World Was Calm,” copyright 1947 by Wallace Stevens, from The Collected Poems of Wallace Stevens by Wallace Stevens. Used

out my hard-earned money to help that creep Simp.’ ’You wouldn’t be helping Simp. He doesn’t even live there now.’ ’He owns the house, doesn’t he ? It would be different if I thought he’d ever repay it, but from what you say, he’s a loser and a stupid bastard, and I’d never see that money again.’ ’Oh, Norm, what difference does it make ? We have plenty.’ ’That’s easy for you to say. That money comes out of my hide.’ ’What do you think I do all day ? What have I done all these years ? I work as hard

through the gate this morning at 7:30 and I can see it from across the lot: the crimson Mercedes. It's parked beside the plant, next to the offices. And it's in my space. Who else would do that except Bill Peach? Never mind that the whole lot is practically empty at that hour. Never mind that there are spaces marked "Visitor." No, Bill's got to park in the space with my title on it. Bill likes to make subtle statements. So, okay, he's the division vice-president, and I'm just a mere plant manager. I guess

Lazarus Bernice N. Lazarus OXFORD UNIVERSITY PRESS Coping with Aging Z This page intentionally left blank Coping with Aging Z Richard S. Lazarus and Bernice N. Lazarus 1 2006 1 Oxford University Press, Inc., publishes works that further Oxford University’s objective of excellence in research, scholarship, and education. Oxford New York Auckland Cape Town Dar es Salaam Hong Kong Karachi Kuala Lumpur Madrid Melbourne Mexico City Nairobi New Delhi Shanghai Taipei Toronto

(pour la pub : rappeler l’existence du produit)_shampoo Appréhension émotionnelle Processus affectif: Feel; learn; do Ex.: jeux videos, vêtements, parfums etc => articles de mode quand l’implication est là Dimension hédoniste: Do; feel; learn Ex. : chips, chocolat softdrinks,… ; tout ce qui est encas (pour la pub : montrer le plaisir à manger tel truc) Faible - Les mesures de la réponse cognitive = ensemble des croyances et info détenues par un individu Soit notoriété (spontanée, assistée)

probabilités subjectives (cf. encadré 4). Le mouvement logique d’axiomatisation et le mouvement falsificateur d’expérimentation sont en fait articulés, dans le cadre d’une progression générale de la théorie du choix 26 En 1944, dans Theory of Games and Economic Behavior. 27 Sur ce point, on peut par exemple consulter Kast (2002), pages 83 à 87. 28 U’ > 0 et U’’ < 0 : fonction croissante concave. 29 U’ > 0 et U’’ < 0 : fonction croissante convexe. 30 U’ > 0 et U’’ = 0 : fonction croissante linéaire

deux obligations est appel spread. Cet cart de rendement est exprim en points de base ou basis points en anglais. Un point de base correspond un centime de pourcentage. Les agences de notation Il existe trois principales agences de notation Standard and Poors Moodys Fitch Ces agences proposent deux types de notes. Une note court terme Une note long terme Les notes des agences sarticulent autour de 2 catgories. La premire catgorie dite dinvestissement (investment grade) correspond une signature de

Value Added (EVA) ou de la Market Value Added (MVA), ou encore par la notion de cash-flow disponible, ses contours sont toujours donnés par la vieille notion marshallienne de profit économique mesurant le bénéfice P 1 2 M. FRIEDMAN, Capitalism and Freedom, University of Chicago Press, Chicago, 1962 (trad. française, 1971). C. DE C ROISSET , président à l’époque du Crédit commercial de France, Journal des finances, semaine du 1er août 1998. 22 Direction et gouvernance de l’entreprise