Forgetting

Sponsoring sportif , Edition Economica, 2002, p. 168 169 170 171 [155] « L’évolution et l’état de l’art de la recherche international sur le parrainage », Recherche et Application Marketing, vol.18, n°1/2003 [156] H.A. Zielske, “The remembering and forgetting of advertising”, Journal of Marketing, 23, n°3, 1959, p. 239 243 et Cite par TRIBOU,Gary, Sponsoring sportif , Edition Economica, 2002, p. 163 164 [157] « Zidane – Henry, le match : Que valent les deux premiers du top 50 ? Décryptage. » dans L’Equipe

When eloquence proceeds from the belief that a departed spirit is speaking, who PAGE 89 1 3 6 can tell what the unaided medium is incapable of knowing or uttering? This phenomenon only shows that the beliefs of mortal mind are loosed. Forgetting her ignorance in the belief that another mind is speaking through her, the devotee may become unwontedly eloquent. Having more faith in others than in herself, and believing that somebody else possesses her tongue and mind, she talks freely.

unsatisfactory dead end; partly because one suspects that architecture involves rather more than that, and partly because it merely transfers the problem of understanding from the word architecture onto the word building. The route to an answer lies in forgetting altogether, for the moment, about the word building, and thinking about how architecture began in the distant primeval past. (Archaeological exactitude is not necessary in this, nor need we get embroiled in discussions about whether things were

have thus hammered her with his scorn as her son, that he longed to fling him- self into the sea and put an end to it all by drown- ing himself. Ah ! How gladly now would he have forgiven her. But he could not, for he was incapable of forgetting. If only he could have desisted from making her suffer ; but this again he could not, suffering as he did himself. He went home to his meals, full of relenting resolutions ; then, as soon as he saw her, as soon as he met her eye — formerly

is like for the other person, be it a team member or project manager, the better you will be able to relate. By the way, this is an important skill for project managers to have as well! 13 Most communication problems result in one person forgetting what it is like for the other person. In fact, most quality problems with products, services, and projects originate from this forgetfulness. SUMMARY OF TECHNICAL CONCEPTS It is appropriate to describe in some depth, yet highlight, the technical

dans des routines, des habitudes et des schémas de pensée qui sont sources d’inertie et qui rendent donc problématique toute idée de changement. Aussi, Martin de Holan & Phillips (2003) montrent que « l’oubli organisationnel » (« organizational forgetting ») est la nécessaire contrepartie de l’apprentissage. Pour ces auteurs, l’oubli peut être négatif (il peut entraîner des coûts liés à la reconstruction des savoirs perdus), ou positif (dans la mesure où il permet un désapprentissage, qui en luttant

Lyonnais informants) when considering the category “other”, which often refers to as a more global level of identification. With this perspective, our cadres supérieurs show a relatively high level of identification with the global sphere, without forgetting is more local arena of interaction as it clearly occurs in the case of Parisian managers. 246 Some additional questions aimed at trying to grasp the level of openness and connection of our population of study to the international sphere (and more

core business change in Evolutionary Dynamics of Organizations, Baum, J., Singh, J.V. (eds.). New York : Oxford UP. 127-151. Baum, J., Singh, J.V. 1994. Evolutionnary Dynamics of Organizations. Oxford : Oxford UP. Benkard, C.-L. 2000. Learning and Forgetting: The Dynamics of Commercial Aircraft Production. American Economic Review, 90(4) :1034-1054 Belderbos, R. 2003. Entry mode, organizational learning, and R&D in foreign affiliates : evidence from Japanese firms. Strategic Management Journal, 24 (3)

(1968), « Attitudinal Effects of mere Exposure ». Journal of Personality and Social Psychology Monographs, 9 (2, Pt. 2). ZIELSKE Hubert A. (1958), « The Remembering and the Forgetting of Advertising », Journal of Marketing, Vol. 23, January, pp. 239-243. ZIELSKE Hubert A., HENRY Walter A. (1980), « Remembering and Forgetting Television Ads », Journal of Advertising Research, Vol. 20, Iss. 2, pp. 7-13. 16 LE PLAN DE MARKETING L © Dunod – La photocopie non autorisée est un délit. es décisions

(1968), « Attitudinal Effects of mere Exposure ». Journal of Personality and Social Psychology Monographs, 9 (2, Pt. 2). ZIELSKE Hubert A. (1958), « The Remembering and the Forgetting of Advertising », Journal of Marketing, Vol. 23, January, pp. 239-243. ZIELSKE Hubert A., HENRY Walter A. (1980), « Remembering and Forgetting Television Ads », Journal of Advertising Research, Vol. 20, Iss. 2, pp. 7-13. 16 LE PLAN DE MARKETING © Dunod – La photocopie non autorisée est un délit. L es