Hijacking

But if it’s missing that element of art, it could 190 “Hey, Whipple, Squeeze This” Figure 8.7 What better place to tell potential cruisers about the easy dress code aboard NCL than on their dry cleaning bags? feel more like corporate hijacking of the environment. In her book Advertising by Design, Robin Landa gets to this very point. Guerilla advertising is effective when it is entertaining. It is offensive when it accosts or seriously intrudes. As advertising creeps more and more into