Joël Dicker

Mass., pp. 798-844. ASSAEL Henry, DAY G.S. (1968), « Attitudes and Awareness, Predictors of Market Shares », Journal of Advertising Research, Vol. 8, December, pp. 10-17. ASSAEL Henry (2004) Consumer Behavior. Boston, Houghton Mifflin AXELROD Joel N. (1968), « Attitude Measures that Predict Purchases », Journal of Advertising Research, Vol. 8, March, pp. 3-7. BASS Frank M., TALARZYK W.Wayne (1969), « A Study of Attitude Theory and Brand Preferences », Journal of Marketing Research, Vol. 9