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make the same tasks, some being exclusively for men and the others for women. The role of advertising in the customer culture : why do we use stereotypes in the advertising? Helen Macdonald gives a lead to follow: “In the case of gender in lifestyle magazines we can conclude that magazines target their audience according to gender in order to appeal to a specific audience that is still broad enough to ensure high sales, to ensure continued readership and to attract certain advertisers by being

Bollywood, for example, decision making has become faster in the field of industry. However, traditional elements remain essential when the Indians make proven business. Moreover, may have noted that negotiations and bargaining is part of Indian lifestyle. So it is very likely to encounter disagreements during his business trip *La langue national en inde est l'hindi, mais l’anglais est utilisé dans le domaine du commerce et de la politique. Cependant on peut noter qu'il existe quatorze autre langues

SINGAPORE During the last few years, we started noticing an incredible increase in the number of European citizens traveling to Asia for work; one of the most common destinations has always been Singapore, probably because of its modern lifestyle and fast-growing economy, making it the center of attraction for workers from all around the world. The European Union noticed huge cultural differences between Asians and Europeans, and that is why they asked our company to open a center, whose

14,000 restaurants, in over 80 countries all over the world and the brand continues to grow, especially in China. When the fast food chain opened its first restaurant in China in 1987, success was driven by the passion for discovering the Western lifestyle. Today fast food has lost its status as a curiosity, and has anchored his mark in the local culture. Indeed, there are more than 2,100 restaurants, localized in more than 450 cities across the country and this is just the beginning, a KFC shop is

the various business sectors. After numerous strategic repurchases, the group counts more than 1500 stores in the world today where are sold about fifty prestigious brand of the group. The group LVMH is equal to be the ambassador of the western lifestyle in the fact that it is of more sophisticated. A. The strategy corporate LVMH and its strategy of specialization The group LVMH is the leader on the sector of the luxury, it wishes remain it by preserving his competitive advantages and by

* It is a material world we live in, yes, and money is the way we live, but if you look around you, look where our lifestyle has gotten us. Global warming, bankruptcies, high gas prices, food prices. It all has to do with money. Money gets us many things. Not happiness, or true happiness, at least. Sure, you're happy when you're able to save up for something you wanted, that's true. True happiness is found in the REAL things in life. Everyone's happy when they wake up and the sun is shining. When

d'utiliser moins de ressources, notamment l'eau et les pesticides. Nos premiers produits en better cotton seront sur le marché en 2012", commente-t-on au siège d'Adidas. Le coton n'est qu'une des matières utilisées chez Adidas, notamment dans le lifestyle avec Originals et SLVR.  En parallèle, le groupe bavarois travaille à son programme de Green Company, où le siège et 5 sites nord-américains ont été mis aux normes de l'Iso 14001. "Notre stratégie en matière de développement durable est également

design et leur histoire. Fort de son succès, depuis son lancement en 2008, MGallery poursuit son développement sélectif reposant sur un choix d’hôtels présentant un caractère exceptionnel. - Pullman, marque hôtelière haut de gamme de l'executive lifestyle, accueille une clientèle internationale, composée de grands voyageurs du monde entier, pour les affaires ou le plaisir. Pullman est une nouvelle génération d'hôtels pour une nouvelle génération de clientèle, nomade et hyperconnectée. # Milieu