Michael Porter What Is Strategy

Interview with Michael PORTER: 1- My guess today is Michael Porter…Let’s remind our viewers what the five competitive forces are: Well Tom, the basic idea of the five forces starts with the notion that competition is often seen too narrowly by managers and the five forces say that yes you’re competing with your competitors but you’re also in a fight for profit with an extended set of actors […] (The competition goes beyond established industry rivals to include four other competitive forces as

Jul-2011 Oct-2011 Jan-2012 Apr-2012 Avant de commencer Qui je suis ? Organisation et plan du Cours Supports de Cours Lecture et Ressources Notation Who I am? Professor Researcher Director Speaker Consultant Sébastien CHANTELOT Prof. Strategy | Ph. D. in Economics Office | 1st floor left side Email | sebastien.chantelot@esc-bretagne-brest.com Phone | 02.98.00.62.31 Questions, Info, Gifts, Donations, etc. | Mail Mail Mail Plan du Cours Part A Part B Part C Part D Introduction

Fanny Donnarel Fiche de lecture What is strategy ? Michael E. Porter Michael Porter est la référence en matière de stratégie concurrentielle, de compétitivité et de développement économique des nations, des États et des régions, ainsi que dans le domaine d’application des principes de concurrence à des problèmes sociaux comme la santé, l'environnement et la responsabilité des entreprises. Généralement reconnu comme le père de la stratégie moderne, M. Porter est également un enseignant reconnu

2012-2013 Sommaire Introduction …………………………………………………………………………………….. premiere partie ……………………………………………………………………………… 1. LES TROIS APPORTS MAJEURS DE MICHAEL PORTER À LA STRATÉGIE……………………………………………………………………………………. 2. .LA DÉMARCHE PORTERIENNE…………………………………………………………… Deuxieme partie 1. ANALYSE CRITIQUE DES TRAVAUX DE MICHAEL PORTER ……………………… * DE LA CONTESTATION DES MODÈLES………………………………………………………………. * LA MISE EN CAUSE DE LA POSTURE………………………………………………………………….. Conclusion………………………………………………………………………………………

commonly used in strategic management? Nowadays, all organisations must have a strategy to manage their business. Strategic management is a “set of decisions and actions which lead to the development of an effective strategy or strategies to help achieve corporate objectives.”[1] Strategic management is also about “understanding the position of an organisation, strategic choices for the future and turning strategy into action”[2] In order to help senior managers to understand the position of the

knowledge of main concepts in strategy to understand the firms’ actions Strengthen the knowledge acquired throughout your curriculum (accounting, marketing, economics…) Improve your culture of business market Become aware of firms current transformations 2 1 Programme 1. 2. 3. 4. Introduction The strategic diagnosis An evolution of the economic and business environment The new strategies of firms 3 Introduction 1. 2. 3. What is the strategy ? A multiplicity of approaches

was the lack of up-to-date information. This was due to Mintel reports being somewhat out of date. Scottish Whisky – National Competitiveness Why do some countries shine in international competition while others fail? That is the question that arises Michael Porter on the first page of his book The Competitive Advantage of Nations (1990). Why few decades South Korea or other Asian countries (the "four dragons" and today the "five tigers") experienced such economic development while others

Cours Project Management  The project Management is becoming increasingly important and widespread  beacause of : ‐ Corporate downsizing, Global competition, Knowledge  explosion, Small projects represent big problems, Rapid development of Third  World and closed economies, Compression of product lifecycle.  Project: a complex, non‐routine, one time effort to create a product or service  limited by time, budget and scope (specifications).  Project Management: it’s the application of knowledge, skills

The winning strategy of Carrefour : Carrefour to supplant his competitor Wal-Mart In front of Wal-Mart, what strategic step allows Carrefour to be imperative on the market of the mass-market distribution in China? Marketing PLAN Introduction 1. Presentation 1. Mission, work 2. Competition Walmart-Carrefour 3. Domination of Carrefour 2. Analysis of the environment 1. Method Pestel : study of macro environment 2. The five

Interactions: Finance – Stratégie a – Value chain (theory) Strategy Capital budgeting HR allocation Implementation b – Value chain (practice) Capital budgeting Strategy HR allocation Implementation Source : Joseph Calandro et Robert Flynn, « On Financial Strategy », Business Strategy Series, Vol 8, N° 6, 2007 Interactions: Finance – Stratégie Linking strategy and capital budgeting Benefits Drivers Capital Budget Strategy Discount Rate Costs Drivers Source : Joseph