Modernity Within Tradition

complex of distinctive spiritual, materiel, intellectual and emotional features that characterize a society or social group. It includes not only the arts and letters, but also modes of life, the fundamental rights of the human being, value systems, traditions and beliefs”. Cultural diversity is a prime constituent of human identity. By that token, it is humanity’s common property. Far from seeing it as a concession to variety on the part of some imaginary singular identity, we must bear in mind the thought

the completion of a constitution that would itself in turn be incomplete without it insofar as the presence or absence of such a manifesto would mark the ‘‘only difference’’ between a radically new constitution and the prolongation of preexistent tradition.2 Released separately, in their unfinished forms, both the Declaration and the eventual first version of the Constitution to which by 1791 it had attached itself were nonetheless invested from the outset with a biblical authority conveyed by numerous

national companies, which have hitherto operated within local confines. Chinese culture, which has deep roots in the thinking of the land’s ancient philosophers, is substantially different from occidental norms and conventions. Understanding Chinese culture is central to dealing with business ethics in this exotic country. The country is so vast, and people of origins from here have spread so far all over the globe, that many variations exist within the broad term ‘Chinese’. Thus, an appreciation

diverse to be popular with consumers, the brand trying to adapt to the culture and desires of the Chinese population. Firstly, KFC is trying to create continuity between past, present and future. The chain tries to give an image blending modernity and tradition. That is why it often refers to the Beijing Opera in communications, especially television. For example, an advertisement featured a player of the Opera, face makeup, eating a KFC burger. Another advertisement shows a father and son who listen

The Luxury Sector Previously reserved to happy few, since 20 years, the luxury market has become more accessible. More than one European by two has bought a luxury brand within the last 12 months. This sector is represented by 20 000 companies and more than 125 000 employees. There are three kinds of luxury: the inaccessible one, the intermediary one and the accessible one. This very targeted and poor distribution market is characterized by products and services of excellent quality:

Révolution française et les Lumières ont promu la introduction 13 c­ onstruction de l’État-nation en forgeant une alliance qui fonde plusieurs entités en un alliage d’airain : un territoire, un État, une nation, une culture, une langue. Marqué par la tradition cartésienne, le mentalisme constitue la dimension cognitive de ce modèle : la pensée et la langue sont encapsulées dans l’intrapsychique. Selon le principe de l’universalité, ce modèle bidimensionnel est historiquement devenu dominant, la composante

avoidance for the benefits-outcomes relationship. Then, we discuss the eventual impact of the transition toward modernity within Moroccan society and what it entails in term of relationship marketing practices. Mots Clés : Bénéfices relationnels, fidélité, marketing relationnel, culture, modernité Key words : Relational benefits, customer loyalty, relationship marketing, culture, modernity Introduction : Le marketing des services et la nécessité d’une approche relationnelle De plus en en

“Confucianism is a family oriented religion, philosophy, and social ideology governing behavior from birth to death.”( Kwang Kyu lee) If the rites weren’t accomplished in the proper way, the falters were punished by the law. This system creates solidarity within the family and lineage. Lineage is the individual descendent from a common progenitor. The most important lineage is the one which is perpetrate by the first born son. Education and well manners are one of the most important points, even in the

on the development of academic speaking and writing. Beyond maintaining a high level of spoken communication, the oral presentation component of the course emphasizes content, delivery and accuracy through the use of video and related technologies. Within the writing component, students are required to undertake research projects utilizing the latest available information technology for putting together proper papers. Intensive personalized tutorial sessions with instructors and peer groups, in which

considering their age. Within the Japanese long-term orientation, careers are planned on a long-term basis also. During many years of trial and socialization phases, intensive trainings take place in short intervals. Regular and frequent evaluations are being made that correspond to the cultural attitude of uncertainly avoidance. Therefore an intensive competition takes place and, after many years of qualifying procedures, will decide if a manager is more successful within a certain enterprise or