Sex in advertising

women in advertising. To do this, i decided to build my presentation on a comparison between advertising representative of women in the fifties and women in the two thousandies. At first i studied the advertising of the fifties at the time when the woman bloomed principally in her family circle, her home. With her entrance in the consumer society mark the necessity to use advertising. To sell products it’s necessary to show the originality or give desire to become the women that they see in adverts

Introduction : Most people who happen to watch television, read periodicals or to get outside their home have indubitably encounter advertising. They may also have confronted what may be called “sexual advertising”, where images of human bodies are, more or less explicitly, depicted. My intentions, writing this paper, are to know if this kind of advertising really works at persuading its audience and if so, how does it operate. To do this, I will use a strictly technical perspective, i.e. academic

first received sex education 13.3 / +16 / 13.2 - age formal sex education should start 11 / +13.9 / 11.7 - age of 1st sex 17.5 / +19.8 / 17.3 - number of sexual partner 12.5 / +14.5 / 9 - unprotected sex 64 / +73 / 47 - areas which need greater public awareness HIV/AIDS - government should invest in : sex education in schools - need money to support sex education - the best way is teaching materials for schools - encouraging to practice safer sex - open

Advertising and image : To what extent do advertisements reinforce female gender stereotypes? 2009/2010 Advertising and image Before any discussion about female gender stereotypes in advertising, it is important to be clear on the difference between sex, gender and sexuality. And it is important to define what a stereotype is. Helen Macdonald (2003) gives good definitions: * “Sex refers to a person’s biological sex : whether they are male or female * Gender refers to the role or

INTRODUCTION In a very competitive environment, characterized by a great number of advertising messages, companies have to create a differentiation’s strategy in order to enhance their notoriety and their legibility. For this reason some luxury companies decided to use shocking and sexual pictures in order to augment the memorization’s rate of their advertising campaigns. With the purpose of attracting a wider range of consumers, brands started to use pornographic codes and images in their ads and

BABETTE ADVERTISING COMMUNICATION   EXECUTIVE SUMMARY This report has been written for the ADVERTISING AND MARKETING COMMUNICATION class. The aim of this report is to show a marketing campaign which is problematic. In a first time, I will analysed it and criticize it precisely in order to show what the bad elements of communication are. Secondly, I will compare their communication with their competitor. Then, I will try to say how it could be a good campaign and precisely what we have to change

Buyology Ihecs – Sarah Pierrequin – Master 1 – Advertising 1.a) Bibliographical information LINDSTROM Martin, 2008 Buyology - How Everything We Believe About Why We Buy is Wrong, Random House Business Books, London, 240p. b) Blurb If you wonder what drives you when you buy something or why you are attracted by a particular brand or product over another, this book has been wrote for you. Nowadays advertising is – almost – everywhere. There is a huge choice of brands

“Sex sells” (Anglais : sexe (se) vend) est une expression idiomatique de la langue de la publicité. On utilise la nudité pour faire de la publicité pour certains produits. On veut polariser l’attention des gens par montrer la nudité où même le sexe. Par exemple jeunes femmes, qui sont presque nues, présentent voitures et motos pour servir comme point de mire. Mais est- ce que ce méthode toujours positive et efficace ? Quels sont les enjeux de l’exposition de la nudité dans la publicité ? Le

What Makes Advertising Effective? Marketing 251 Written by Christophe Martin Words Count: 1,903 Words Count: 1,903 Written to Mr Gordon Bowen Written to Mr Gordon Bowen Table of Contents Terms of references 3 Procedure 4 Introduction 5 Findings 5 The advertising Process 5 The AIDA Model 7 Research Process (Market Research) 8 Consumer Targeting 9 Culture issue 9 Stay in People’s mind 10 Play with the emotions 10 The Creativity in Advertising 11 Conclusion 11

Introduction Advertisement is defined in the Colin dictionary as “any public announcement designed to sell goods or publicize an event”, it is nowadays impossible to escape advertisement as it is everywhere. Sometimes enjoyable when the spot is funny or impressive, or boring when it interrupted your film; but keep in mind that its first aim is always to manipulate. Advertisements tried to inform, remind and persuade consumers to convince them to rely them and their product to create a purchase