Swot Analysis Cosmetic Brazil

EXPORT BUSINESS PLAN – BRAZIL MARKET Sommaire INTRODUCTION PHASE 1. INTERNAL ANALYSIS 1. 2. 3. 4. STRATEGY AND MARKETING MIX PRODUCTION ORGANIZATION FINANCE 4 6 6 7 8 9 EXTERNAL ANALYSIS PHASE 1 5. 6. 7. 8. 9. ECONOMIC ASPECTS POLITICAL ASPECTS DEMOGRAPHIC ASPECTS SOCIO CULTURAL ASPECTS IN RELATION WITH BEAUTY MARKET GEOGRAPHIC ASPECTS AND DISTRIBUTION STRUCTURE 11 11 15 17 19 20 EXTERNAL ANALYSIS PHASE 2 10- POTENTIAL BUYERS ANALYSIS 11. COMPETITIVE ANALYSIS 12. PRODUCT 13. PRICE

L’OREAL MARKETING ANALYSIS L’Oreal This is a detailed report about the giant French cosmetics firm: L’OREAL. This report identifies, describes and evaluates the organisation. 1. L’Oreal’s orientation 2. The competitive advantage of L’Oreal 3. The impact, positive and negative, of L’Oreal’s Marketing Mix 4. L’Oreal SWOT analysis References Makeup, cosmetics, hair care and facials, baby products: L’Oreal is a professional cosmetic products brand. This professional

L’Oréal’s product became well-known and popular among all ethnic groups, not depending on gender. Introduction : Introduction Before the facial cosmetics, L’Oreal was known as a hair-color formula developed by French chemist Eugene Schueller in 1907. It was then known as "Aureole". Established in 1909 100 year old company Worldwide leader in cosmetics Distribution: 130 countries 23 global brands Slide 4: 5 Key expertise: Hair care, Skin, Hair color, Make up & Fragrance 67,662 employees worldwide

II. Situation analysis a. Internal environment b. External environment i. Perfume market France is often considered all over the world as the country of perfume. The perfumery industry is a mattering sector in France with an outcome of 16,3 billion euros in 2007. (es-tu sure ?) It is the second exporting sector of the French industry in 2008 behind the aeronautics[1]. The French perfume and cosmetic market consists of three big segments: cares (54 % of sales 2008), perfumes (28 %) and make-up

I have chosen the French retailer Marionnaud because cosmetics industry is really important in France. Cosmetic industry includes "any product intended to come in contact with parts of the human body, with the aim to cleaning them, perfuming them, changing their appearance, protect, maintain in good condition or correcting body odors "(Code of Public Health, ArticleL.5131-1) This is the 4th sector of the French economy through its trade balance (balance between exports and imports). It accounted

offers its products through a store network of 2,423 stores across the US, Europe, Asia Pacific, and some other markets. LVMH operates five reportable business divisions: fashion and leather goods, selective retailing, wines and spirits, perfumes and cosmetics, and watches and jewelry. The wines and spirits division produces and markets a range of champagnes, sparkling wines, still wines and other beverages. Moet Hennessy is the main subsidiary in this division. LVMH's champagne brands include Dom Perignon

ECONOMY:   ............................................................................................................................................  5   III.   SWOT  AND  PESTEL  ANALYSIS  ...........................................................................................  7   A.   SWOT    AND  PESTEL  ..........................................................................................................................  7   B.   DIAGNOSTIC