Swot Analysis Dubai

Global Marketing | | TERM PROJET: FINAL WRITTEN REPORTPierre CABANNES-Louise QUILLET | PART I 4 INTRODUCTION 5 I. Internal analysis 6 a. Presentation 6 b. Strengths and Weaknesses from the SWOT 10 II. International expansion objectives 11 a. First three-years objectives 11 b. Long term 12 III. Luxury Department Stores: sector analysis 13 a. Global Scale 13 b. Turkey scale 16 c. Saudi Arabia 17 d. Israel 18 PART II 20 I- Country selection 21 1. General

kilometers from the airport of Doha, the capital of Qatar. It will be the most glamorous address in Qatar and in all the Middle East. The island includes an important mix of population : French, Italian, Spanish, Arabic… We can find the same concept in Dubai or Abu Dhabi. This is the perfect place in Doha to develop a concept-store like Galeries Lafayette. We can say that The Pearl is a real world of contrasts, in which you can find many destinations within an island. To be more precise Galeries Lafayette

Situation analysis in China 1- Environmental factors 2- The textile market in China 3- Chinese customer habits 4- Category factors (Porter’s five forces model) III- Company analysis 1- Mission statement 2- Company background 3- Competitive analysis IV- Marketing strategy 1- Target markets 2- Product 3- Price 4- Promotion 5- Distribution V- SWOT

Hippopotamus Restaurant Grill [pic] October 2009 CONTENTS Introduction 2 History 3 Marketing Mix 4 • Product 4 • Price 6 • Place 6 • Promotion 7 Target Customer 8 SWOT analyses 9 • Strengths 9 • Weaknesses 10 • Opportunities 11 • Threats 12 Recommendations 14 Conclusion 15 References 16 INTRODUCTION We started these study case with a lunch at the Hippopotamus Les Halles the Monday

la restauration (exemple : Kahwet Leila, Food 1o1, Olio, Soto, Hard Rock Cafe, Mcharrabiya, Ketchup-Riyadh, etc) et d’autres dans divers secteurs comme l’immobilier (HDC Properties), la location de voitures (Cruise Rent A Car), le bien-être (Awazen-Dubai, Bassam Fattouh), les services de livraisons (Wasselli) et les jeux pour enfants (Zoomerang-Abu Dhabi). Effectivement, Probrandz a acquis aujourd’hui une excellente réputation sur ses services dans le domaine du marketing et la publicité. Le slogan

statements on how quickly the economic stimulus programs initiated by various countries will lead to the stabilization of financial markets and markets in general. 7. Partnerships 8. Competitors   II. The new business model 1. SWOT Matrix SWOT ANALYSIS Strenghts: -Strong group with big financial abilities -A Company implanted all over the world. Can easily move his production to another place ( e.g. : production of the new Class C moved in USA because of the low level of the USD)

MIRANDA Amélie NICOLAS 5MC3 Monsieur Kalem MAUVOIS 1 Introduction I. The internal analysis company : 1. The history and the evolution of the brand 2. The company ressources 3. The Marketing Mix 4. The marketing facts and the communication tools II. The external analysis company : 1. The demand analysis 2. The big tendencies 3. The competition 4. The five Porter strenghts 5. The SWOT analysis III. The future perspectives 1. Opportunities and perspectives of the spirit market for

la démarche stratégique évalue : - la situation présente, - son évolution prévisible, - son évolution possible (scenarios, prospective) ▪ Le diagnostic externe permet d’identifier les opportunités et les menaces stratégiques, i.e. partie externe du SWOT… ▪ … et d’identifier – dans les paradigmes stratégiques du positionnement et de l’intention – les facteurs clés de succès du DAS dans son industrie, i.e. les éléments du design stratégique dont la maîtrise permet de construire un avantage concurrentiel

Mohammed CHUC Anh-Linh ROSEMAIN Samuel Content I. Introduction II. Slogan and Philosophy of Airbus III. The company history IV. Airbus worldwide V. Airbus products VI. The aerospace company VII. External analysis : PESTEL VIII. SWOT IX. Airbus’ competitors X. PORTER’s 5 forces XI. Keys of success XII. The gamble of the company XIII. What did Airbus since 2002 XIV. Conclusion : Challenger to Leader XV. Recommendations 1. Introduction

Indeed, the way a brand acts is mostly defined by its environment, which can be internal or external (demographic, political, economic, natural, cultural…). First of all, we will focus on the external environment of this brand.(?) The situation analysis The environment (demographic, economical, natural, technological, political, cultural, legal forces) The demographic environment: Nivea sells its products worldwide, indeed, since the 80’s, the firm Beiersdorf managed to extend the brand