Swot Simply Market

parapharmacie, produits pour bébé… Au total plus de 7 000 références, dont une part de produits régionaux, répartis en 27 rayons principaux. L’assortiment comporte des produits hard discount, 1er prix, des produits de marque distributeur (Auchan et Simply Market), et de marques nationales. Distribution : Chronodrive propose de passer commande sur le web, et passer la prendre au magasin moins de 2 heures après, sans rendez-vous. Les courses sont chargées directement dans le coffre de la voiture en moins

Product and Market information 1- Product description 2- Product pricing in Holland 3- Holland’s fast food market and trends 3.1- Market highlights 3.2- Dutch food and eating habits 3.3- Competitors in Holland 3.4- Tourists’ comments on FEBO 4- France’s fast food market and trends 4.1- Environmental analysis 4.2- Potential competitors in France 5- SWOT analysis of

Segmentation: Dividing a market according to the benefit they seek from a particular product/service. Boston Matrix: A product portfolio evaluation tool developed by the Boston Consulting Group. The matrix categorises products into one of four classifications based on market growth and market share. The four classifications are: Cash cow – low growth, high market share Star – high growth, high market share Problem child – high growth, low market share Dog – low growth, low market share Brand: The

| General facts | 3 | 1 | The history of B&B Italia | 3 | 2 | The top 15 Leading Exporting Countries | 4 | 3 | The market share of the industry overview | 5 | 4 | Top Italian furniture companies 2007 | 5 | 5 | Top 20 Italian fournitures companies | 6 | 6 | The market share of the Italian furniture companies | 6 | II | Strategic analisis | 7 | 1 | SWOT analyses of the B&B ITALIA | 7 | 2 | The 4 Ps | 9 | III | B&B Italia | 11 | 1 | The H R & Group structure of

surpassed Chrysler as the 4th largest automaker in the US. It is the 2nd largest Japanese automaker, behind Toyota and ahead of Nissan (Just Auto, 2008). In the early years, the Company was focused in manufacturing locally and serving its domestic market, after which it began exporting its products internationally. In 1982, it became the first Japanese automaker to setup a plant outside its domestic boundaries (Ohio, USA). Now it has established plants all over the world, covering bases such as North

Table of contents Introduction 1 A. Situation Analysis 2 1. Market analysis: 2 2. PEST Analysis 3 2.1 Political factors 3 2.2 Economic factors 3 2.3 Social factors 4 2.4 Technological factors 4 3. SWOT: Internal analysis. 4 3.1 Strengths: 4 3.3 Opportunities: 5 3.4 Threats: 5 4 .Competitive analysis 6 5. Segmentation: 7 B. Strategic Marketing 9 1. Problem statement 9 2. Alternatives: 9 2.2 Alternative 1: 9 2.3 Alternative 2: 10 2.3 Alternative 3: 10 2.4

by its own short sightedness over the past half century, and suggest how the situation might be redeemed. Design/methodology/approach – Personal reflection, based on long, broad and deep experience. Findings – Whereas success is measured in capital markets in terms of shareholder value-added, balanced against risks associated with future strategies, the time value of money and the cost of capital, marketing management avoids such issues – this despite the fact that most of the capital value of companies

5 The technology: 6 The unique selling point: 7 III/ The Company: 8 Legal structure: 9 The location: 9 The employees: 10 IV/ Marketing analysis: 11 The target: 11 Market study: 11 The French shoe market: 11 The potential and real market: 12 The competition: 13 The promotion: 13 The prices: 14 The SWOT analysis: 14 V/ Financial plan: 15 The opening: 16 The first year: 17 Sales estimation: 17 Expenses: 17 Second and third year: 21 Financial analysis: 22 V/ The future

2) Products : 4 3) Financial and non-financial results 6 B- External environment 9 1) Markets 9 2) Competitve environment 9 3) Economic environment 10 4) Social and cultural environment 11 5) Political environment 12 6) Legal environment 12 7) Technological environment 12 8) Ecological and ethical environment 13 C- Consumer Needs 13 D- SWOT analysis 14 1) Strengths 14 2) Weaknesses 15 3) Opportunities 15 4) Threats 15

4 ANALYSES INTERNES ET EXTERNE DES RISQUES ET OPPORTUNITES Afin de déterminer quelles sont les opportunités et les risques à éviter par PARISIS , j’ai réalisé grâce à une entrevue avec le patron Maxime TREMBLIER une analyse PESTEL et une analyse SWOT. 20 POLITIQUE Pression gouvernementale(statut juridique de l’entreprise ) Politique monétaire ( douanes , taxes ) Pression européenne ( être en accord avec les normes ISO concernant la sécurité alimentaire et les conditions de production) Stabilité