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Asia-Pacific region, revenues grew by an impressive 25%, led by strong growth in Australia, where the sector benefited from strong sales of CSL’s Gardasil. Indeed, in each region, a few mature companies had a disproportionate impact on top-line growth, highlighting that biotech remains an industry of haves and have-nots. Sustained investments in R&D are critical to the future success of biotech companies, and it is encouraging that global R&D expenditures grew by 18% in 2008 — outpacing growth on the top

often combined. For a commercially distributed product, the customer will be the person who buys the software. In either case, the customer may or may not be a user of the software, which is, of course, another important role. Another role worth highlighting is that of developer. I use developer very generally to refer to anyone developing software. That includes programmers, testers, analysts, database engineers, usability experts, technical writers, archi- 24 |Chapter 3 An Agile Approach