Unilever Environment Analysis

company 3 Ice Cream Market in the United States 4 The Portfolio Matrix (BCG) 8 Strategic development 10 Market opportunity analysis 12 PEST　Analysis 12 Political 12 Economics 12 Social 12 Technology 12 Environmental 13 Legal 13 Porter’s analysis 14 SWOT analysis for Haagen-Dazs 16 Internal 16 External 19 TOWS Analysis 21 Competitors’ analysis 22 Setting marketing plan objectives and goals 25 What is our competitive advantage? 26 Segmentation 28 Wants and needs of

MARKET Sommaire INTRODUCTION PHASE 1. INTERNAL ANALYSIS 1. 2. 3. 4. STRATEGY AND MARKETING MIX PRODUCTION ORGANIZATION FINANCE 4 6 6 7 8 9 EXTERNAL ANALYSIS PHASE 1 5. 6. 7. 8. 9. ECONOMIC ASPECTS POLITICAL ASPECTS DEMOGRAPHIC ASPECTS SOCIO CULTURAL ASPECTS IN RELATION WITH BEAUTY MARKET GEOGRAPHIC ASPECTS AND DISTRIBUTION STRUCTURE 11 11 15 17 19 20 EXTERNAL ANALYSIS PHASE 2 10- POTENTIAL BUYERS ANALYSIS 11. COMPETITIVE ANALYSIS 12. PRODUCT 13. PRICE 14. DISTRIBUTION 15. COMMUNICATION

de vie sociale, rencontrer des personnes…). 7) FILSER M (1996) “ Vers une consommation plus affective? » Revue française de Gestion n°110 pp 90-99. 8) HOLBROOK M B (199) « Consumer value,.A framework for analysis and research” Collection ROUTLEDGE Interpretative Marketing Research Londres- New York. 9) COVA B COVA V (2001) op cit. Les espaces commerciaux physiques (ou même virtuels : confer Mathwick C, Mahlotra N et Migdon E 2001/10)

organic or natural products or other value added products. Natural and organic skin care and hair care products as well as color cosmetic products are also expected to enjoy strong growth in the immediate period. Despite the current tough retail environment, European sales of natural and organic cosmetics are expected to grow by 10% plus in 2009 with sales expected to be in the order of EUR 2 billion by year end 2010. Similar growth is occurring within Asian markets and other developing markets as

mandatory under French law (as was typical of Danone), it nonetheless found itself facing a nationwide boycott and labour unrest” (de Bettignies et al., 2006). In other words, in 2001, Danone drastically failed to read and engage with its nonmarket environment (Baron 1995; 2000). Company overview: Danone today. Danone is the sixth largest food company. In 2007, it sold its Biscuit branch to Kraft and purchased Numico. This has allowed it to become the only food group to focus exclusively on health-related

outils du Web analytics. élaboration d’une stratégie marketing et commerciale sur les différents médias sociaux. International Marketing The objective of this course is to understand the principles which govern marketing activities in a global environment. Introduction to web 2.0 marketing. The course covers international market entry, product launches, marketing strategies and promotions. Students are expected to make presentations, analyze cases. Brand Strategies & Marketing Communication Ce module

computer aided molecular design (CAMD). Boosted by more than 25 years of experience in the pharmaceutical research, he settled his own consultancy business in the Isle of Wight, near Portsmouth. ChemQuest is specialised Figure 1: ChemQuest logo in data analysis, by using computer and techniques such as CAMD and QSAR (Quantitative Structure-Activity Activity Relationships) supported with mathematical and statistical methods, they aim at building molecular models. The services provided by ChemQuest are mostly

permission expresse du(es) rédacteur(s) et du propriétaire des droits patrimoniaux. ICOMTEC Poitiers : http://icomtec.univ-poitiers.fr Livre Blanc // Méthodes d’analyse appliquées à l’Intelligence Économique Livre Blanc // Intelligence Analysis Préface Productrice et consommatrice d’informations l’entreprise doit répondre à des questions cruciales: Suis-je lu et par qui ? Suis-je compris ? Que dit-on de moi ? Que pensent les réseaux sociaux ? Elle s’interroge en lisant et en écoutant

advertising. And that new spend wasn’t coming from traditionally ‘green’ companies. The deepest pockets are said to be Veolia Environment, Exxon Mobil, the UK government, BSkyB and Marks & Spencer. The numbers aren’t in for this year yet, but we can expect to see that spend has doubled or more. Advertising is expensive, and it’s not an exact science - as Lord Lever the founder of Unilever purportedly acknowledged, “half our advertising is wasted; I just don’t know which half”. This growth in selling green

« the extra mile ». The INSEEC Chicago Track offers you the opportunity to acquire a competitive edge that will help jump-start your career in your area of choice. The courses, specially designed for the INSEEC Chicago Track, are adapted to the environment of Chicago – a vibrant city renowned for its powerhouse economy, its creativity, its financial center and more recently for its political dynamics. Doing Business in the USA • US and Chicago Work Styles • Relationships and Networking • Politics and