Value Chain Sephora

Jiangxi Normal University School of Inter-cultural Studies Sephora Enter into Colombia Submitted to: Jennifer Kha Business English Class 4 April 29, 2010 By Rita Wedy Akon Amy(490)

n-la-croissance-556.php, 2009) Marionnaud is the Europe's largest perfumeries and cosmetics retailer; it is the latest addition to the A.S. Watson family. Its reputation is built upon trust, which has driven it to become the leading perfumery Chain in France, the home of fragrances, with a market share of 30%. Its 1,210-plus store network stretches to 13 countries, and it is the market leader in 10 of them. Marionnaud is renowned for service, professional advice, competitive pricing and customer

23/05/2010 Sales Management Terms Paper | Sarah Broussard | ESCEM | Study of the CRM (customer relationship management) at Sephora | INTRODUCTION Like we saw it in sales management class, the customer relationship management is one challenge among other of the sales force management challenges in the 21st century. The customer relationship management consists in knowing how to target, to attract and to keep the good customers and represent a determining factor of the success of the company

Rapport SIeca7 Etude du cas SephoraSommaire2I- Présentation 3 II- La collecte des données 3 III- Le système d’information 4 1) Le CRM de Sephora 6 2) L’ERP 6 A- Généralités 6 1) Aspect général 7 2) Fonctionnement 7 B- Composition et fonctions 7 1) Les modules logistiques

évoluer notre relationnel client vers une personnalisation en one to one. * Avantages : * Passage d'un marketing extensif (recherche de nouveaux clients à tout prix), à un marketing intensif (développement du potentiel client : sa " life time value ") * Identification des clients pour une meilleure différenciation * Satisfaire le client en lui procurant des avantages qualitatifs * Réunions à domicile : un métier de dialogue Métier stratégique du groupe, la vente par réunion domicile

D’ADMINISTRATION ET COMITE EXECUTIF STRUCTURE DE L’ACTIONNARIAT 3. ACTIVITÉS DU GROUPE 9 CONTRIBUTION DES METIERS A LA CROISSANCE ET AUX RESULTATS DU GROUPE PART DU CHIFFRE D’AFFAIRE À L’INTERNATIONAL SEPHORA ET SA CONTRIBUTION AU GROUPE 4. CARTE D’IDENTITÉ DE SEPHORA 13 HISTORIQUE FAITS MARQUANTS ET LEUR INTERPRÉTATION STRATÉGIQUE PRINCIPES DE VENTE DEUXIEME PARTIE : LES ORIENTATIONS STRATÉGIQUES 20 1. LES VALEURS DE L’ENSEIGNE 20 ZOOM SUR LA DISTRIBUTION SELECTIVE

you can find the same luxury brands in malls across the country. And if you can’t find what you want at the local mall, you can go online and find an incredibly wide selection of the top luxury brands to shop to have delivered to yourdoor. The value of the luxury goods sector is estimated at 60 billion Euros. In the last decade it has been the most robust market of perhaps any business sector. Among regular retail mass market, its gross revenue growth over time. The estimated average market growth

1984: Fondation Cartier Cartier is KING of Luxuriou Jewellery http://www.dailymotion.com/relevance/search/cartier%2Bje wellery/video/x4xy0x_cartier-emblematic-pieces_fun Cartier is the second luxurious watch-maker in the world in terms of value following Rolex The third sector of Cartier’s production is leather-goods Perfume Accessories ►Lighter ►Pen ►… Competiters of Cartier • Most of the competiters of Cartier belongs to the same group Richemont • But also there are more

déjà 14% des points de vente. Les premiers groupes de la distribution alimentaire figurent ci-contre. Apparues au milieu des années quatre-vingt-dix en Slovaquie, les chaînes étrangères rachètent les principaux points de vente détenus par les chaînes d’État (Zdroj et Prior) : en 1993, K-Mart reprend sept grands magasins de la chaîne Prior pour les revendre au Britannique Tesco (1996) ; l’Autrichien AMBASSADE DE FRANCE EN SLOVAQUIE - MISSION ÉCONOMIQUE La grande distribution en Slovaquie –

ALL OUR BUSINESSES It is worth highlighting that the teams across all our businesses have registered some real successes: Louis Vuitton had an exceptional year, achieving double-digit global growth and progress in all of its product categories. Sephora continued to forge its unique approach in the world of beauty products and to expand in different regions of the world. Thanks to the success of its innovation strategy (Hennessy Black and Hennessy VS 44 in honour of Barack Obama…) and through intense