What Is Future Of Counterfeiting In The Luxury Sector

DUETE-­ECONOMIC  IMPACT  OF  COUNTERFEITING  AND  CONSUMER  BEHAVIOUR       DIPLOME  UNIVERSITAIRE  D’ETUDES   TECHNOLOGIQUE  A  L’ETRANGER        SYBIL  DAGO   ECONOMIC  IMPACT  OF  COUNTERFEITING  AND  CONSUMER   BEHAVIOUR   PARTICULARLY  IN  LUXURY  LEATHER  GOODS   2009-­2010     1   DUETE-­ECONOMIC  IMPACT  OF  COUNTERFEITING  AND  CONSUMER  BEHAVIOUR

use the word “brand” to refer to the likes of Coca-Cola and McDonald’s, there is a vast gulf between these brands and the luxury brands we e xplored i n t he p revious b ook. I n researchers’ brand m anagement theories, one r arely fi nds m ention of representative luxury brands like Louis Vuitton or Dior, or of LVMH. Based on this awareness, we carefully scrutinized the ecology of the unique LVMH firm, considering the nature of the brand as distinct from commodity markets, although small in scale

Table of contents Introduction Caroll’s presentation Chinese market The Chinese retail clothing market Caroll’s strategy Conclusion Bibliography Introduction China represents today one of the most potential market of the world and attract more and more foreign capital. There are approximately 1 200 French companies established in China with 200 000 employees. It is one of the largest markets in term of inhabitants

Marketing-etudiant.fr 2 Février 2008 SOMMAIRE PRESENTATION GENERALE……………………………………………………………3 PROBLEMATIQUE…………………………………………………………………………4 HYPOTHESES……………………………………………………………………………….6 PRESENTATION DU TRAVAIL REALISE……………………………………………...7 PRESENTATION OF THE ACHIEVE WORK………………………………………….10 BIBLIOGRAPHIE………………………………………………………………………….13 GRILLE D’HYPOTHESES ET METHODES D’INVESTIGATIONS………………...32 Document envoyé par matB, proposé par Marketing-etudiant.fr 3 PRESENTATION GENERALE Centre d’Intérêt

TABLE OF CONTENTS Introduction …....................................................................................................................... p.3 I ) CAROLL ANALYSIS.................................................................................................... p.4 1 ) Caroll’s history.................................................................................................................. p.4 2 ) Caroll’s Marketing Mix …...........................................

ont été attribuées à l'INSEEC. Ces classements figurent in extenso sur masters.inseec.com ; ils sont un gage incontestable de reconnaissance de la qualité des programmes et de leur adéquation avec les attentes du monde professionnel ! Il faut noter également que l’institut international EDUNIVERSAL BEST MASTERS a classé le Master INSEEC in Wine Marketing & Management au 4e rang mondial parmi les 20 programmes présentés dans la catégorie « Luxury Management, Food & Beverage ». Groupe INSEEC confirme

SOMMAIRE 01 08 13 14 Présentation et informations générales Panorama des programmes L’INSEEC : pionnier du multi-campus International tracks 19 22 23 24 25 26 27 28 29 30 31 PROGRAMME M1 Marketing Marketing Digital Communication International Luxury Wine Management Commercial Management Social Finance Bancaire Finance d’Entreprise 33 PROGRAMMES M2 MARKETING / COMMUNICATION / MÉDIAS Marketing, Communication et Stratégies Commerciales Communication et Publicité Web Community Management &

Paris PUF, Collection « Que sais-je ? », 7 édition 2012, page 19, l. 31-32, page 20, l. 1-2 4 BLAY, J.-P., “La maison Hermès du dernier siècle du cheval à l’ère de l’automobile : une histoire sociale de la consommation urbaine à l’époque contemporaine » in Société française d’histoire urbaine, 2005/1, n°12, page 69, l. 9-10 5 La Compagnie Financière Richemont a été fondée en 1988 par le milliardaire Sud-Africain Johann Rupert et est basé à Bellevue en Suisse. C’est un groupe d’entreprises spécialisées

sommaire The history of the brand: {draw:frame} The brand Nivea is the number one ranking in the world with its skin care and cosmetics. Nivea belongs to Beiersdorf a very important German society and represents 70% of its CA. The brand Nivea has been created in 1911 when the doctor Oskar Troplowitz got the first emulsion of oil in water. A dermatologist recommended him to add several ingredients such as citrus fruits, lavender rose… Oskar Troplowitz named this cream Nivea, from the Latin nix

Table of contents Introduction 6 Chapter 1. Investment management- theoretical aspects 1 1.1. Making the decision; the investor as a business man 2 1.1.2 The investor’s roles 5 1.2. The investment management as a process 6 1.2.1 Planning the investment 6 1.2.2 Implementing the investment plan 11 1.2.3 Evaluation of the investment 15 1.3. Investment risk 24 Investment Risk #1: Business Risk 25 Investment Risk #2: Valuation Risk 26 Investment Risk #3: Force of Sale Risk 26 Chapter