Young Shopper

Thus, the company understood that the atmosphere and the layout of the store create identity and draw in its target customers. Colour, sound and smell can affect mood. Shoppers are considered to have three attention zones and Abercrombie marketers seemed to focus on the first zone (operating at a distance of 30 feet from the shopper) in order to stand out from competitors: therefore the retailer uses a combination of sound, scent and motion to attract potential buyers. Above all, the staff members

SOCIETE PROBLEMATIQUE Comment l’art contemporain critique-t-il la société de consommation moderne ? DOMAINE 1 Arts plastiques Duane Hanson Supermarket Lady, 1969 Tourists, 1970 DOMAINE 2 Littérature DOMAINE 3 Série télévisée d’animation Young Shopper, 1973 Boris Vian Paroles de La complainte du progrès 1955 http://www.youtube.com/watch?v=nxITjugiYPU Les Simpsons, Générique signé par l’artiste de Street Art Banksy http://www.youtube.com/watch?v=DX1iplQQJTo 3°F EPREUVE D’HISTOIRE DES ARTS

fashion lingerie. Femilet have four different brands: Femilet: the wonderful, elegant and fashionable lingerie for the women of today. Shape: Femilet Shape is lingerie in the lower price segment. Aqua: Elegant, cool or trendy? Dreams: Young and trendy lingerie, nightwear and beachwear to the girl that wants to be the star in her own life. Femilet should develop franchise concept internationally. This is a good mean to develop a brand in taking less risk. One of the problems is the

communities: Barbie girls and Barbie collector. These two communities don’t have the same targets, the same rules, the same rituals and don’t use the same means of communication (we will see them in a second part). The Barbie girls community is for young girls from 7 to 12 years old worldwide. This community is essentially made, in a first time on the internet. Girls can, with the permission of their parents, create an account on the website of Barbie. To belong to this community and to be allowed

opens his first shop in Basingstore, Hampshire. He is 21 years old and is already providing clothes for the most important people in his area. Within a few years, his shop becomes bigger. His success is almost immediate: his clothes are of excellent quality and he doesn’t hesitate to innovate with materials. His efforts are rewarded. In 1880, Thomas Burberry creates the fabric: gabardine which material is revolutionary. It is tear-proof and waterproof. In 1891, he opens his first shop in London (it

loyalty and position a company for even better performance when a healthier economy returns. Introduction Customer loyalty comes in many forms: consumers who wouldn’t think of buying a car from another dealer, shoppers who are on a first-name basis with a boutique store clerk, coffee shop regulars who don’t even need to place an order to get their half-caf, no-whip soy latte. Loyal customers, built one positive experience at a time, provide businesses with a steady revenue stream, higher profit margins

Globalization to the Consumer Culture “Consumer culture is a culture in which the attainment of ownership and possession of goods and services is presented as the primary aim of individual endeavours and the key source of social status and prestige.” (Shop 'til You Drop: Consumer Behavior and American Culture: Arthur Asa ,2007) 'consumer culture' - a culture where what we consume, and the way in which we consume goods and services provided in economic markets has come to represent our identities, mediate

Breda, 2005Briefing Inex Yaourt Delhaize – « Marché Belhaize » Semaine 18 – samedi 30/4 1 jour 8 à 18 h Goûtez à notre délicieux Yaourt 100% belge ! 2 Questions ou besoin de plus d’info? Young Perfect 016 98 02 30 Résumée Type d’activation Faire goûter aux consommateurs les yaourts Inex. Vous travaillez derrière un meuble (Wood4Food), à côté d’un cooler Inex. Inex Yaourt Nature Inex Yaourt Framboise Inex Yaourt Fraise Inex Yaourt Banane Produits Goûtez notre yaourt 100%

white couple in a well off area of the city. They are stealing the car to sell to a “chop shop” to make money. They are from a lower social class and have learned to steal to make money. This is deviant behaviour. Also the Persian shop owner, whose shop was ransacked, tried to buy a gun to protect himself because he felt threatened by all the prejudices against him after 9/11. The gun shop owner who told him that he wasn’t going to sell a gun to an Arab stereotyped him. He finally

the eye : white top, gold black and red tie ( for both girls and boys ) black trousers/skirts and black shoes. It was quite strange to us, seeing all those students wearing the same clothes, but the uniform erases differences between people, when young people just try to demarcate. That’s probably why English people try so hard to customize their dressings. If everybody seems to wear the same uniform, when you observe closer, you will see they all add various accessorizes, such as hair bands, multicoloured