Zara Swot Analysis

Situation analysis in China 1- Environmental factors 2- The textile market in China 3- Chinese customer habits 4- Category factors (Porter’s five forces model) III- Company analysis 1- Mission statement 2- Company background 3- Competitive analysis IV- Marketing strategy 1- Target markets 2- Product 3- Price 4- Promotion 5- Distribution V- SWOT

•  Expand  to  the  world,  many  slogan  «  from  japan  to   the  world  »   •  In  2019  want  to  reach  3000  Stores  all  around  the   world  to  compete  with  Zara  2000  Stores  and  H&M     •  In  2019,  Uniqlo  will  begin  to  extend  its  stores  in   South  America   UNIQLO The  CEO  of  UNIQLO   •  The  CEO  of  UNIQLO

Presentation of Zara: Armancio Ortego was borned on the 28th of March 1986 at Léon in Spain. At 14 years old, he starts his career as a delivery man, and it is during a tour that he notices a beautiful clothe, for his girlfriend, through a shop window. As he cannot afford to buy it, he decides to replicate it. And the result will be so satisfying, that he produces several copy. After this event, he creates, with the help of his uncle, a pull over which know a huge success. Thanks to the benefits

6 The five strength of Porter environment 7 Mix Marketing 11 SWOT Analysis 14 The ANSOFF Matrix 19 Conclusion

Global Marketing | | TERM PROJET: FINAL WRITTEN REPORTPierre CABANNES-Louise QUILLET | PART I 4 INTRODUCTION 5 I. Internal analysis 6 a. Presentation 6 b. Strengths and Weaknesses from the SWOT 10 II. International expansion objectives 11 a. First three-years objectives 11 b. Long term 12 III. Luxury Department Stores: sector analysis 13 a. Global Scale 13 b. Turkey scale 16 c. Saudi Arabia 17 d. Israel 18 PART II 20 I- Country selection 21 1. General

Strategy Marketing Final ASSIGNMENT Content: Executive Summary 3 Introduction: 4 Caroll’s Introduction: 5 Caroll’s Analysis: 6 The Value Chain Analysis: 6 The 3V’s Analyze: 6 Porter’s Five Forces: 7 Ansoff Matrix: 9 SWOT analysis: 10 Caroll positioning matrix: 10 Boston Box matrix: 11 The Chinese market: 12 P.E.S.T: 12 The Strategy to sell in China: 13 Recommendations: 15 Conclusion : 16 Bibliography: 17 Executive

house” Caroll which is aiming to enter the Chinese market. In order to realize an appropriate marketing plan, several steps have to be taken. We will first focus on the brand Caroll, with a presentation of its current situation and an internal analysis of the company. Then we will analyze the Chinese market, its strengths and weaknesses, its culture, its consumer’s habits, and all the elements that are necessary to better understand this country and make sure that Caroll’s decision is a good and

quality brands and main competitors already known. Micro environment It includes all the elements close to the company and on which the company can have an influence: Customer, supplier, competitors, and distributors. Companies determine the SWOT analyze according to this micro environment. In fact according to what’s going on around, the company can find its strength, weaknesses, opportunities and threats and act on a new market take that in account According to Michael Porter’s model 5

Behavior and Expectations p.11 Data Interpretation p.13 IV-FOCUS GROUP P.15 The Concept p.16 The Derivates p.19 V-THE QUESTIONNAIRE AND ITS ADMINISTRATION P.25 Questionnaire Administration p.25 VI-PROMOTION OF OUR CONCEPT P.27 VII-SWOT ANALYSIS OF THE CONCEPT P.28 VIII-LIMITATIONS OF THE STUDY P.30 IX-SOURCES P.31 I-EXECUTIVE SUMMARY Research objectives: Our research is about cultural creatives. Our goal is to figure out who really are cultural creatives, what do they like, where

moins de 22 ans. Arrêtons-nous un moment sur ce segment de la population : Pour les 15-25 ans, la tenue vestimentaire est un moyen d’affirmer sa posture dans la société. Elle doit leur garantir une possibilité de se différencier. C’est ainsi que H&M et Zara par exemple, proposent des gammes toujours renouvelées alliant produits « classiques » et pièces très originales. A&F n’a pas pour but de satisfaire ce type d’achat. Elle fait au contraire partie des marques qui sont un symbole reconnaissable fort