Zumo Zumospa

Zumo the energy drink I. Where are we now ? II. When we want arrive: marketing recommendations III. When we want arrive: communication recommendations I. Zumo: Where we are now Zumo is the best selling sport drink in Spain. It is an energy drink with a unique formula. The scientific studies’ results about its formula and has proved that Zumo is absorbs by our body faster than water or other soft drinks. Zumo has unique secret ingredient: “herbora” - made of rare African plants. Its

Task: Study the background of the case unit 2. Study the questions listed in pages 20 then make a list of suggestions Zumospa’s global marketing strategy. Present the reason for such suggestions. Maketing strategy for Zumospa Case study: Zumo – creating a global brand Company | Zumospa | Activity | Food and drink | Based in | Valencia, Spain | History | Developed nationally, then globally, with acquisitions worldwide | Methods | Inovative advertising and marketing; careful selection of products;

Zumo – The Energy drink Zumospa is a Spanish company, based in Valencia. It products food and drinks, and more precisely Zumo, a sport drink. Zumo represents 30 million euros, so 30% of Zumospa’s turnover. Zumo is a Spain product, and the company wants to promove it in Europe, to develop the market. Zumo is an energy drink, which contains caffeine, vitamins and glucose. The target of its product is fitness-conscious people, especially sportsmen and women between 20 and 45 years. We are marketing