MARKETING – GDS – INVENTAIRE DES RESSOURCES TOURISTIQUES

LES CLASSES DE TRANSPORT, LES CLASSES DE RESERVATION ET LES CLASSES DE TARIFICATION

Connaissances requises : La macro et la micro segmentation et les principes du Yield management

1 Le principe des classes

1 Les classes de transport

Les transporteurs aériens, les hôteliers, la SNCF, les restaurateurs et bien d’autres professionnels du tourisme, distinguent leurs offres de prestations, par des NIVEAUX de QUALITE combinés à des NIVEAUX DE SERVICES. Chez les transporteurs aériens, IATA**, distingue trois classes de transport.

|La première classe |Elle est codée F |
|La classe affaire |Elle est codée C |
|La classe économique |Elle est codée Y |

** IATA - The International Air Transport Association - was founded in Havana, Cuba, in April 1945. It is the prime vehicle for inter-airline cooperation in promoting safe, reliable, secure and economical air services - for the benefit of the world's consumers. The international scheduled air transport industry is now more than 100 times larger than it was in 1945. Few industries can match the dynamism of that growth, which would have been much less spectacular without the standards, practices and procedures developed within IATA.
At its founding, IATA had 57 Members from 31 nations, mostly in Europe and North America. Today it has over 270 Members from more than 140 nations in every part of the globe.
The modern IATA is the successor to the International Air Traffic Association founded in the Hague in 1919 - the year of the world's first international scheduled services. http://www.iata.org/

A-1 Un exemple de plan d’avion en fonction de classe

Les deux plans d’avion, ci-dessous, montrent la répartition des classes de transport en fonction des