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“All your dreams can come true if you have the courage to pursue them ” was Walt Disney’s credo. Decades later , the Walt Disney company continues to make fairytales come true all over the world. Children from everywhere have now the possibility to meet their favorite Disney character and live an unforgettable and enchanted experience . The Walt Disney Parks & Resorts has expanded for almost 60 years , and has been very successful in each of its enterprises. It has even conquered asia , with Tokyo Disneyland being one of its most visited Parks ever.; and recently , Hong-Kong’s population experienced the encounter of this enchanted visitor . It may seem that in this economically and financially challenged context, people don’t have nor the time nor the resources to believe in fairytales any more, though one of the most common current trend in consumer purchasing behaviour is that people want to escape from this difficult reality , in which it’s hard to make ends meet . Is Disney’s attempt to bring magic to the daily routine vain or is it a genius response to consumer actual needs ? this case study will review and analyze this internationalization of the Walt Disney company. This work will present non extensive review of the Industry of Theme and Amusement parks , then it will be centered on the Walt Disney Parks & Resorts itself, to finally analyze its impact on Hong – Kong’s economy .

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1. THE INDUSTRY

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1.1 Presentation

The Industry in question is the Entertainment Industry and more precisely the attractions and theme parks industry . Amusement or theme parks, are primarily engaged in operating a variety of attractions, such as mechanical rides, water rides, games, shows, theme exhibits, refreshment stands, and picnic grounds. Amusement park and theme park are assembled for the purpose of entertaining a large group of people. An amusement park is more elaborate than a simple city park or playground,