CHAPTER ONE
GENERAL INTRODUCTION

1. BACKGROUND OF THE STUDY
The success of most compagnies today in achieving their strategic vision lies to a greater extent on how reliable and useful their accounting information are.thus by making good use of accounting informations gotten from the various financial statements, they can make break through in achieving a strategic competitive advantage in the business world. Thus, financial statements from which accounting informations are gotten are not in themselves important, but will make meaning to the management of a company only when the informations from these financial statements are interpreted and used in the appropriate way. If not well used, company’s down fall can stem from it. Thus, I was very interested on this topic titled “The Importance Of Accounting Information to the Business Enterprise “ because I realised that in most companies in Cameroon, especially banks, the role of accounting information is very primordial for them to succeed or fail. Thus, the raison d’etre of this research project will be to make clear the doubts as to how important accounting informations are to the business; with the case study of CBC Bank.

1. PROBLEM STATEMENT The complexity of modern business has made the task of achieving the relevance of accounting information difficult. This has made many businesses enterprises into making wrong decisions, especially in the domain of finance, strategy, performance, position, etc… This calls for the following research questions: ➢ How important are accounting informations to a business? ➢ Who are the users of accounting information to a business? ➢ What are the methods used in interpreting financial informations? ➢ Which documents are used to prepare financial informations and how are financial informations recorded?

2. OBJECTIVE OF THE STUDY
From the research questions raised above, the main objective of this study is to