Etude pricing
Charles PAHUD DE MORTANGES Céline BRANDT
Nicolas-Gaspard BRAHAM Stéphane GAGLIARDI Miriam GARCIA MUINO Noelia GOMEZ SANCHEZ Angeles ONATE RIVAS Minh-Thuan TRUONG
2009 – 2010
2
Table of Contents
TABLE OF CONTENTS ........................................................................................... 2 1. INTRODUCTION ............................................................................................... 5 2. GREEN BIKE ..................................................................................................... 6 2.1. ADVANTAGES FOR THE TOWN BY IMPLEMENTING THIS PROJECT: .............................................................. 6 2.2. ADVANTAGES FOR THE CITIZENS BY USING THE SERVICE: ....................................................................... 6 2.3. ADVANTAGES FOR THE COMPANIES CARRYING THE PROJECT:.................................................................. 6 3. M ISSION STATEM ENT ........................................................................................ 7 4. ENVIRONM ENT ANALYSIS .................................................................................. 9 4.1. SWOT ANALYSIS ......................................................................................................................... 9
4.1.1. Strengths .......................................................................................................................... 9 4.1.2. Weaknesses .................................................................................................................... 10 4.1.3. Opportunities ................................................................................................................. 10 4.1.4. Threats ........................................................................................................................... 11
4.2. PESTL ANALYSIS