[pic]

Destination Enterprise

Laura Leyva Martin

Tamara Jurado Hidalgo

Antoine Gibert

Pierrick Himmer

Ayomide

Carter

Aalin Sugule

Contents

1. Contents

2. Introduction, Why we choose this company

3. A little bit of history about Honda and the creator of Honda

4. Environment

o SWAT Analysis

o PESTEL Analysis

5. Human Resources

o The Psychology of the employees and their motivations

o Career Anchors

6. Organization

o Coordinating Mechanisms

o Organigram

o Design Parameters

o Contingency Factors

7. Conclusions

8. Analysis of individual and collective work (6-8pages)

o Collective comment (2-3 pages)

o Personal feedback ( 1 page per person)

9. The main problems of the company

10. Bibliography

11. Annexes

Introduction

Our group consists of 7 members with 5 different nationalities. The enterprise chosen for our study is Honda Brest. Progress on what will be the eventual report has been very slow due to issues within the group for the past few weeks but it is now on a rapid increase. Only 3 of the people in our group speak fluent French so only they could conduct interviews.

We had a interview with Franck Oppermann, son of Pierre Oppermann (founder of Honda Brest) on the 22nd November, 2010, two of our group members went for another brief interview but with the manager of Honda Brest instead. A brief 20-minute interview which proved much more useful and informative than the previous one. It was also our best source of information thus far.

Data Collection

This is probably our toughest obstacle to overcome and one we are currently still having problems with. Honda is a worldwide global brand and therefore an abundance of information on the Honda group is available. Unfortunately this is not the same case with information on Honda Brest