| Golden Frog Franchise | English Negotiation | |

English Negotiation between a firm and a foreign agent |

I- CONTEXT OF THE NEGOTIATION
It’s about a negotiation between a French company and a potential foreign agent. In fact, Miss Chu, a Chinese entrepreneur expects to open a French franchise in Shanghai. Therefore, she actually hesitates between two French restaurant chains. Thus, Golden Frog is one of both and is represented by Miss Durand. This one looks after the development and implementation of Golden Frog’s franchises in the world.
As a result, a meeting is scheduled in the Golden Frog’s headquarters in France. Why is it interesting to invest in Shanghai?
A dynamic city: For a decade, its PIB has been growing up significantly, therefore between 1993 and 2008 we can notice +12% while the global crisis was lasting. Nowadays, Shanghai is doubtless one of the places the most dynamic in Asia, and also in the world. Furthermore, the city can count on the wealthy people which is represented a good part of population which tends to increase. Then, Shanghai can boast to be a city at the cutting edge technology, especially with its Maglev.
A cosmopolitan city: Shanghai can congratulate itself to be the most Chinese cosmopolitan city. With its potential economy Shanghai keep welcoming more and more expatriates, most of them come from the Western such as Germany and France. Moreover, because Shanghai is viewed as a tax heaven and a prolific economy, every year more foreign firms decide to set up there. Plus, Shanghai tends to be a touristic place.
A western culture: In time, Shanghai looks like increasingly a western city. Western brand names spring up in the streets as H&M, MacDonald, and Starbucks. It is between a little USA and a little France in China. Besides this, locals have a lifetime close to the Western one. II- PRESENTATION

1) Miss Chu

Miss Chu is a rich heiress who doesn’t have experience in the